Strategische Marktforschung
Author:   Guenter Weber
Publisher:   de Gruyter Oldenbourg
Edition:   Reprint 2018 ed.
ISBN:  

9783486236057


Pages:   280
Publication Date:   03 April 1996
Format:   Hardback
Availability:   Available To Order   Availability explained
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Strategische Marktforschung


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Overview

Der Verfasser ist mit seiner Arbeit ""Strategische Marktforschung"" mit dem Wissenschaftspreis der deutschen Marketing-Vereinigung 1997 ausgezeichnet worden. Die Auszeichnung würdigt die empirisch fundierte und nachvollziehbare Arbeit, die Erkenntnisfortschritte im Marketing erbringt, und die insbesondere Marketing-Praktikern ein gutes Transferbeispiel bietet, das auf viele Unternehmen übertragbar ist.

Full Product Details

Author:   Guenter Weber
Publisher:   de Gruyter Oldenbourg
Imprint:   de Gruyter Oldenbourg
Edition:   Reprint 2018 ed.
Dimensions:   Width: 15.60cm , Height: 1.90cm , Length: 23.40cm
Weight:   0.612kg
ISBN:  

9783486236057


ISBN 10:   3486236059
Pages:   280
Publication Date:   03 April 1996
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

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