Overview

Beginning with markups and markdowns and ending with profit-and-loss statements, the text covers concepts of increasing difficulty. Easy-to-follow presentations explain the derivations of the formulas, step-by-step. The primary formulas are highlighted.

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9781563670374

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Jikyeong Kang-Park is professor of marketing and director of the MBA programme at the Manchester Business School. Antigone Kotsiopulos is professor of apparel merchandising at Colorado State University, where she also serves as Associate Dean of the College of Applied Human Sciences.

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