Overview

Full Product Details

Author:   Colin Gilligan ,  Robin Lowe
Publisher:   Taylor & Francis Ltd
Imprint:   Radcliffe Publishing Ltd
Edition:   1st New edition
Dimensions:   Width: 15.60cm , Height: 0.90cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781857750270

ISBN 10:   1857750276
Pages:   164
Publication Date:   09 September 1994
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. The challenges facing general practice 2. So what is marketing? 3. Developing the patient-centred practice: The first few steps 4. Patient satisfaction and the role of marketing research 5. Environmental pressures and the parable of the boiled frog 6. Planning for success (part one): Assessing your planning skills 7. Planning for success (part two): Developing the marketing plan 8. Using the marketing audit to assess the true level of practice capability: Revisiting your strengths and weaknesses 9. Developing the practice’s marketing mix 10. Setting the standards of customer care: The Blackpool rock phenomenon 11. Internal marketing, leadership and teamworking: Fighting the Napoleonic complex 12. Implementing the plan and making things happen 13. The Psalter Lane Surgery

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Colin Gilligan, Robin Lowe

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