Marketing for Keeps: Building Your Business by Retaining Your Customers
Author:   Carla B. Furlong
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780471540175


Pages:   256
Publication Date:   10 May 1993
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $65.87 Quantity:  
Add to Cart

Share |

Marketing for Keeps: Building Your Business by Retaining Your Customers


Add your own review!

Overview

Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.

Full Product Details

Author:   Carla B. Furlong
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.20cm , Height: 2.30cm , Length: 24.10cm
Weight:   0.556kg
ISBN:  

9780471540175


ISBN 10:   047154017
Pages:   256
Publication Date:   10 May 1993
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   Out of stock   Availability explained

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now