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9780750618885

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'For those with the luxury of time, this book is a concise and practical guide to product and brand management. Others, who want to brush up their knowledge or pick up some new skills, will find it just the book to have on the office bookshelf, either as a reference or to keep at hand for their next train trip or flight.' - Marketing Business, September 1995<br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br>

'For those with the luxury of time, this book is a concise and practical guide to product and brand management. Others, who want to brush up their knowledge or pick up some new skills, will find it just the book to have on the office bookshelf, either as a reference or to keep at hand for their next train trip or flight.' - Marketing Business, September 1995

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