Energy Marketing Handbook: A Nontechnical Guide

Author:   Denise Warkentin
Publisher:   PennWell Books
ISBN:  

9780878146048


Pages:   200
Publication Date:   01 January 1996
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $182.16 Quantity:  
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Energy Marketing Handbook: A Nontechnical Guide


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Overview

Anyone engaged in the rapidly emerging marketing of energy as a commodity will benefit from Energy Marketing Handbook. In this comprehensive volume filled with the latest in energy marketing information, energy-specialist Denise Warkentin details the open markets, wholesale and retail wheeling, the alignment of the electric power industry, and offers ways to manage risk in the market. An extensive reference section defines the special terms related to energy as a commodity and lists acronyms and trade groups involved. Readers will learn: What energy marketing is and how it differs from both power marketing and brokering How the past has shaped the current path of the electric power and natural gas industries How electricity deregulation will effect natural gas What the Federal Energy Regulatory Commision's recent adoption of Ferc Orders 888 and 889 means for the industry How alliances and marketing relationships have emerged within the electric utility industry and in the natural gas industry How to manange and control risk in a competitive atmosphere As Editor of Energy Marketing and News Editor for Electric Light & Power, Denise Warkentin deals with the complex issues of energy marketing on a daily basis. Based on her research, she teaches informative and non-technical public seminars on such topics as utility financial condition and profitability, energy marketing and reengineering and downsizing. Warkentin holds a BA in journalism from the University of Oklahoma and has been writing on business, regulatory, legal and environmental issues for 13 years and on electric power and natural gas markets for five years.

Full Product Details

Author:   Denise Warkentin
Publisher:   PennWell Books
Imprint:   PennWell Books
Dimensions:   Width: 15.10cm , Height: 1.70cm , Length: 23.30cm
Weight:   0.523kg
ISBN:  

9780878146048


ISBN 10:   0878146040
Pages:   200
Publication Date:   01 January 1996
Audience:   General/trade ,  Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Unknown
Availability:   Out of stock   Availability explained

Table of Contents

Introduction to energy marketing; evolution in the energy industry; the interplay between and gas and electricity; retail wheeling; wholesale wheeling; alliances and special marketing relationships; buying and selling energy through electronic energy exchanges; managing risks in a competitive environment.

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