Industrial Marketing Strategy
Author:   Frederick E. Webster (The Amos Tuck School of Business Administration, Dartmouth College)
Publisher:   John Wiley & Sons Inc
Edition:   3rd edition
ISBN:  

9780471119890


Pages:   384
Publication Date:   30 May 1995
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Industrial Marketing Strategy


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Author:   Frederick E. Webster (The Amos Tuck School of Business Administration, Dartmouth College)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Edition:   3rd edition
Dimensions:   Width: 15.40cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.501kg
ISBN:  

9780471119890


ISBN 10:   047111989
Pages:   384
Publication Date:   30 May 1995
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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FREDERICK E. WEBSTER, Jr., is Charles Henry Jones Third Century Professor of Management at the Amos Tuck School of Business Administration at Dartmouth College. An active consultant for many leading firms throughout the United States and abroad, he is also the author of Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Wiley), among other publications. He is also a trustee of the Marketing Science Institute and a past director of the American Marketing Association.

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