Advertising industry books

A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers....  Read More >>

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper...  Read More >>

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a...  Read More >>

Should consumers fear advertising? This study argues that the answer is no, and that advertising's role is in promoting...  Read More >>

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This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing....  Read More >>

This work provides a behind-the-scenes account of the birth and growth of the Absolut Vodka advertizing campaign....  Read More >>

This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws...  Read More >>

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This author aims to show how corporate symbols or signs vie for attention and market share by appropriating - and...  Read More >>

This author aims to show how corporate symbols or signs vie for attention and market share by appropriating - and...  Read More >>

Presents a case study of an advertising campaign to outline the complex relations that exist between different...  Read More >>

Presents a case study of an advertising campaign to outline the complex relations that exist between different...  Read More >>

Comprehensive in scope, this volume offers an unprecedented range of scholarly perspectives on the relationship...  Read More >>

`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex...  Read More >>

In this study Forceville provides us with a method of detecting the metaphors which exist within pictures and especially...  Read More >>

An interdisciplinary study of the imagery and practices of commercial artists, from the turn of the century through...  Read More >>

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Provides a coverage of simulation and gaming as a professional endeavour rather than as a set of subject-relevant...  Read More >>

Exposes the techniques used by advertisers to push products and pump up corporate images. This title penetrates...  Read More >>

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The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising...  Read More >>

Written for both the student and the general reader, this book provides the tools for an interpretation and understanding...  Read More >>

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