Advertising industry books

An exploration of the iconography of alcohol advertising, this analysis investigates the changing patterns of consumption...  Read More >>

The starting point of an event is usually the desire to create something remarkable for a special occasion. Different...  Read More >>

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring...  Read More >>

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring...  Read More >>

Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well...  Read More >>

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media...  Read More >>

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media...  Read More >>

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Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in...  Read More >>

Provides an introduction to the thought of one of the influential theologians of the 21st century. This book explores...  Read More >>

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies,...  Read More >>

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies,...  Read More >>

Investigates product placement in the media including films, TV, books, theatre, music and videogames. Examines...  Read More >>

Originally published in 1940, this is Carl Crow's entertaining autobiography, the story of his 25 years of adventures...  Read More >>

Documents three distinct periods in the history of the national debate over the regulation of alcohol and tobacco...  Read More >>

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in...  Read More >>

Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales....  Read More >>

"It is now years since ""The Economist"" ran the first of its eye-catching 'White out of Red' posters. As this book...  Read More >>

Contains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of...  Read More >>

Contains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of...  Read More >>

Billboard ads from 1945 through 1967 are captured in over 450 color photos. Products, from appliances to tractors...  Read More >>

Aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their...  Read More >>

Focuses on directorial challenges specifically related to creating a TV spot-the techniques involved, the technologies...  Read More >>

Highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and...  Read More >>

Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry...  Read More >>