Advertising industry books

498 books were found.

Persuasion Ethics Today

Persuasion Ethics Today
Author: Margaret Duffy , Esther Thorson ISBN: 9780765644725 Format: Paperback	$131.00
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The Early Advertising Scene (RLE Marketing)

The Early Advertising Scene (RLE Marketing)
Author: Harden B. Leachman ISBN: 9781138989092 Format: Paperback	$92.99
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history... Read More >>

Australian Women in Advertising in the Twentieth Century

Australian Women in Advertising in the Twentieth Century...
Author: J. Dickenson ISBN: 9781137514332 Format: Hardback	$145.17
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Persuasion Ethics Today

Persuasion Ethics Today
Author: Margaret Duffy , Esther Thorson ISBN: 9780765644718 Format: Hardback	$326.00
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Masters of Advertising Copy (RLE Marketing)

Masters of Advertising Copy (RLE Marketing)
Author: J. George Frederick ISBN: 9781138995697 Format: Paperback	$96.99
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Outdoor Advertising (RLE Advertising)

Outdoor Advertising (RLE Advertising)
Author: Richard Nelson , Anthony Sykes ISBN: 9781138977846 Format: Paperback	$92.99
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The Economics of Advertising (RLE Advertising)

The Economics of Advertising (RLE Advertising)
Author: Frederic Taylor ISBN: 9781138997837 Format: Paperback	$92.99
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent... Read More >>

Advertising and Psychology (RLE Advertising)

Advertising and Psychology (RLE Advertising)
Author: Leslie Gill ISBN: 9781138966116 Format: Paperback	$96.99
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years.... Read More >>

Advertising Today and Tomorrow (RLE Advertising)

Advertising Today and Tomorrow (RLE Advertising)
Author: W.A. Evans ISBN: 9781138966161 Format: Paperback	$92.99
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern... Read More >>

Advertising at the Crossroads (RLE Advertising)

Advertising at the Crossroads (RLE Advertising)
Author: Max Geller ISBN: 9781138966123 Format: Paperback	$92.99
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is... Read More >>

Advertising Explained (RLE Advertising)

Advertising Explained (RLE Advertising)
Author: Dennis Caton ISBN: 9781138966130 Format: Paperback	$92.99
This work explains the various elements which go to the making of a successful advertising campaign – the planning,... Read More >>

Commercial Advertising (RLE Advertising)

Commercial Advertising (RLE Advertising)
Author: Thomas Russell ISBN: 9781138971158 Format: Paperback	$92.99
The Lectures forming the main part of this volume were presented at the London School of Economics and Political... Read More >>

Advertising A New Approach (RLE Advertising)

Advertising A New Approach (RLE Advertising)
Author: Walter Taplin ISBN: 9781138966178 Format: Paperback	$92.99
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of... Read More >>

The Business of Advertising (RLE Advertising)

The Business of Advertising (RLE Advertising)
Author: Clarence Moran ISBN: 9781138997714 Format: Paperback	$92.99
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions... Read More >>

Planning Advertisements (RLE Advertising)

Planning Advertisements (RLE Advertising)
Author: Gilbert Russell ISBN: 9781138994959 Format: Paperback	$92.99
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning... Read More >>

Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

Advertising, The Uneasy Persuasion (RLE Advertising):...
Author: Michael Schudson ISBN: 9781138966185 Format: Paperback	$96.99
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising,... Read More >>

Sensory Marketing: Theoretical and Empirical Grounds

Sensory Marketing: Theoretical and Empirical Grounds...
Author: Bertil Hultén ISBN: 9781138914629 Format: Hardback	$305.00
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception... Read More >>

War and Politics by Other Means: A Journalist's Memoir

War and Politics by Other Means: A Journalist's Memoir...
Author: Shelby Scates ISBN: 9780295998046 Format: Hardback	$180.95
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Sad Men

Sad Men
Author: Dave Roberts ISBN: 9780857501752 Format: Paperback	$19.99
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A Complex Fate: William L. Shirer and the American Century

A Complex Fate: William L. Shirer and the American Century...
Author: Ken Cuthbertson , Ken Cuthbertson ISBN: 9780773545441 Format: Hardback	$82.80
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Promotional Screen Industries

Promotional Screen Industries
Author: Paul Grainge (University of Nottingham, UK) , Catherine Johnson (University of Nottingham, UK) ISBN: 9780415831628 Format: Hardback	$284.00
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and... Read More >>

Promotional Screen Industries

Promotional Screen Industries
Author: Paul Grainge (University of Nottingham, UK) , Catherine Johnson (University of Nottingham, UK) ISBN: 9780415831666 Format: Paperback	$77.99
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and... Read More >>

Heroes and Scoundrels: The Image of the Journalist in Popular Culture

Heroes and Scoundrels: The Image of the Journalist in...
Author: Matthew C. Ehrlich , Joe Saltzman ISBN: 9780252080654 Format: Paperback	$54.99
Whether it's the rule-defying lifer, the sharp-witted female newshound, or the irascible editor in chief, journalists... Read More >>

John Bartlow Martin: A Voice for the Underdog

John Bartlow Martin: A Voice for the Underdog
Author: Ray E. Boomhower , Ray E. Boomhower ISBN: 9780253016140 Format: Hardback	$81.95
ambassador to the Dominican Republic during the Kennedy administration and earned a small measure of fame when FCC... Read More >>

The Real Cyber War: The Political Economy of Internet Freedom

The Real Cyber War: The Political Economy of Internet...
Author: Shawn M. Powers , Michael Jablonski ISBN: 9780252080708 Format: Paperback	$54.99
Contemporary discussion surrounding the role of the internet in society is dominated by words like: internet freedom,... Read More >>

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