Advertising industry books

Covering over ten categories, this book is a tribute to the leanest ads, to the most successful ideas, and to the...  Read More >>

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The first extended history of colonial Kenya's press, 1899-1960s.  Read More >>

Among the fiercest opponents of the mass incarceration of Japanese Americans during World War II was journalist...  Read More >>

Among the fiercest opponents of the mass incarceration of Japanese Americans during World War II was journalist...  Read More >>

This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication....  Read More >>

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together...  Read More >>

An account of early advertising agencies, their entrepreneurial directors and original graphic designers and the...  Read More >>

A spidery network of mobile online media has supposedly changed people, places, time, and their meanings. A prime...  Read More >>

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new...  Read More >>

An accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like...  Read More >>

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new...  Read More >>

Despite pervasive digital technologies, digital marketing is still in its infancy. The term digital marketing is...  Read More >>

Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering...  Read More >>

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Perhaps no function of the press is as important as being a watchdog over the government. Based on the first content...  Read More >>

Perhaps no function of the press is as important as being a watchdog over the government. Based on the first content...  Read More >>

The completion of the Transcontinental Telegraph in 1861 completed telegraphy's mile-by-mile trek across the West....  Read More >>

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.  Read More >>

The completion of the Transcontinental Telegraph in 1861 completed telegraphy's mile-by-mile trek across the West....  Read More >>

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.  Read More >>

R. Alton Lee brings to life Emanuel Haldeman-Julius (1889–1951), a writer-publisher-entrepreneur who was one of...  Read More >>

The September 11 attacks produced great changes in journalism and the lives of the people who practiced it. Foreign...  Read More >>

The September 11 attacks produced great changes in journalism and the lives of the people who practiced it. Foreign...  Read More >>

Once distinct, the commercial and alternative black press began to crossover with one another in the 1920s. The...  Read More >>