Advertising industry books

Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives...  Read More >>

Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination....  Read More >>

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light...  Read More >>

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Bill Ratner, a long-time Hollywood insider and voice of their movie trailers, explores with in-depth research the...  Read More >>

CoolBrands(R) is an annual initiative aiming to identify and pay tribute to the nation's coolest brands.  Read More >>

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The account handler is a key person within an advertising agency, liaising between the client on the outside and...  Read More >>

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising...  Read More >>

"This book discusses the challenges of running an advertising agency in the early part of the twentieth century...  Read More >>

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history...  Read More >>

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace,...  Read More >>

Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence,...  Read More >>

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The Superbrands Annual highlights brands from a wide range of...  Read More >>

In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film,...  Read More >>

In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film,...  Read More >>

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This book is designed to fill this need for students and professionals. The book takes a thorough and critical view...  Read More >>

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Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful...  Read More >>

The CoolBrands(R) publication is the result of an annual initiative aiming to identify and pay tribute to the nation's...  Read More >>

In today’s content consumed advertising business, radio remains a powerful and relevant way to reach millions of...  Read More >>

Explore the advertising landscape from a global perspective.  Read More >>