Advertising industry books

The September 11 attacks produced great changes in journalism and the lives of the people who practiced it. Foreign...  Read More >>

R. Alton Lee brings to life Emanuel Haldeman-Julius (1889–1951), a writer-publisher-entrepreneur who was one of...  Read More >>

The September 11 attacks produced great changes in journalism and the lives of the people who practiced it. Foreign...  Read More >>

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Once distinct, the commercial and alternative black press began to crossover with one another in the 1920s. The...  Read More >>

In 1931, the United States and France embarked on a broadcasting partnership built around radio. Over time, the...  Read More >>

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In 1931, the United States and France embarked on a broadcasting partnership built around radio. Over time, the...  Read More >>

Allen Iverson loved Philadelphia Daily News basketball beat reporter Phil Jasner, calling him “the best” in the...  Read More >>

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials,...  Read More >>

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials,...  Read More >>

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn...  Read More >>

A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer...  Read More >>

Sherrod, an intimate account of the war efforts on the Pacific front.  Read More >>

Sherrod, an intimate account of the war efforts on the Pacific front.  Read More >>

For nearly fifty years, the Chicago-based Associated Negro Press (ANP) fought racism at home and grew into an international...  Read More >>

For nearly fifty years, the Chicago-based Associated Negro Press (ANP) fought racism at home and grew into an international...  Read More >>

Examines the advertising process from within the agency. The author shows how advertising has become the idiom for...  Read More >>

Tells the remarkable story of Ellen Browning Scripps (1836-1932), an American newspaperwoman, feminist, suffragist,...  Read More >>

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While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history,...  Read More >>

While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history,...  Read More >>

Market research guide to the advertising and branding industry-a tool for strategic planning, competitive intelligence,...  Read More >>

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception...  Read More >>

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