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Allen Iverson loved Philadelphia Daily News basketball beat reporter Phil Jasner, calling him “the best” in the... Read More >>
"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials,... Read More >>
Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn... Read More >>
A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer... Read More >>
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For nearly fifty years, the Chicago-based Associated Negro Press (ANP) fought racism at home and grew into an international... Read More >>
The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad,... Read More >>
Leading scholars chart the future of studies on technology and journalism in the digital age. Read More >>
While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history,... Read More >>
Market research guide to the advertising and branding industry-a tool for strategic planning, competitive intelligence,... Read More >>
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception... Read More >>
"Advertising is something which we are exposed to from a young age and which can affect us in many different ways.... Read More >>
When war erupted in Europe in 1914, American journalists hurried across the Atlantic ready to cover it the same... Read More >>
This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms... Read More >>
Presents the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising.... Read More >>
We live in a boosterish era that exhorts us to play local and buy local. But what does it mean to support local... Read More >>
In recent years, China 's leaders have taken decisive action to transform information, communications, and technology... Read More >>