Advertising industry books

498 books were found.

Epica Book 33: Creative Communications

Epica Book 33: Creative Communications
Author: Epica Awards ISBN: 9781350159921 Format: Hardback	$150.00
Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising,... Read More >>

The Psychology of Advertising

The Psychology of Advertising
Author: Bob M. Fennis (Utrecht University, the Netherlands) , Wolfgang Stroebe (Utrecht University, the Netherlands) ISBN: 9780367346393 Format: Paperback	$101.00
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology... Read More >>

The Psychology of Advertising

The Psychology of Advertising
Author: Bob M. Fennis (Utrecht University, the Netherlands) , Wolfgang Stroebe (Utrecht University, the Netherlands) ISBN: 9780367346355 Format: Hardback	$284.00
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology... Read More >>

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

Electronic Word of Mouth as a Promotional Technique:...
Author: Shu-Chuan Chu , Juran Kim ISBN: 9780367584764 Format: Paperback	$81.99
This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands.... Read More >>

Plunkett's Advertising & Branding Industry Almanac 2020

Plunkett's Advertising & Branding Industry Almanac 2020...
Author: Jack W. Plunkett ISBN: 9781628315288 Format: Paperback	$634.70
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Computational Advertising: Market and Technologies for Internet Commercial Monetization

Computational Advertising: Market and Technologies for...
Author: Peng Liu , Chao Wang ISBN: 9780367206383 Format: Hardback	$273.00
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding... Read More >>

Advertising Progress: American Business and the Rise of Consumer Marketing

Advertising Progress: American Business and the Rise...
Author: Pamela Walker Laird (Professor Emerita, University of Colorado at Denver) ISBN: 9781421434179 Format: Paperback	$135.00
Through this story, Laird shows how and why--in the intense competitions for both markets and cultural authority--the... Read More >>

Humbug!: The Politics of Art Criticism in New York City's Penny Press

Humbug!: The Politics of Art Criticism in New York City's...
Author: Wendy Jean Katz ISBN: 9780823285389 Format: Paperback	$67.95
Mines the more than 300 newspapers published in New York City before the Civil War for art criticism, in order to... Read More >>

Humbug!: The Politics of Art Criticism in New York City's Penny Press

Humbug!: The Politics of Art Criticism in New York City's...
Author: Wendy Jean Katz ISBN: 9780823285372 Format: Hardback	$278.95
Mines the more than 300 newspapers published in New York City before the Civil War for art criticism, in order to... Read More >>

Foreign Languages in Advertising: Linguistic and Marketing Perspectives

Foreign Languages in Advertising: Linguistic and Marketing...
Author: Jos Hornikx , Frank van Meurs ISBN: 9783030316907 Format: Hardback	$263.97
Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign... Read More >>

Advertising For Skeptics

Advertising For Skeptics
Author: Bob Hoffman ISBN: 9780999230732 Format: Paperback	$21.09
"A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1... Read More >>

Branded Entertainment and Cinema: The Marketisation of Italian Film

Branded Entertainment and Cinema: The Marketisation...
Author: Gloria Dagnino ISBN: 9780815348528 Format: Hardback	$124.00
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Walliser Sagen: Erster Teil

Walliser Sagen: Erster Teil
Author: Historischer Verein Von Oberwallis ISBN: 9783957382153 Format: Paperback	$87.72
Das vorliegende Werk des historischen Vereins von Oberwallis ist der Erste von zwei Sammelbanden, welche verschiedenste... Read More >>

Epica Book 32: Creative Communications

Epica Book 32: Creative Communications
Author: Epica Awards ISBN: 9781350065789 Format: Hardback	$140.00
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising,... Read More >>

Design and Emotion

Design and Emotion
Author: Deana McDonagh , Paul Hekkert ISBN: 9780367394905 Format: Paperback	$131.00
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Integrated Marketing Communication: Putting the Human Person at the Core

Integrated Marketing Communication: Putting the Human...
Author: Jerry Kliatchko ISBN: 9781527541047 Format: Hardback	$263.87
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners... Read More >>

Promises, Promises: Eighty Years of Wooing the New Zealand Voter

Promises, Promises: Eighty Years of Wooing the New Zealand...
Author: Claire Robinson ISBN: 9780995109544 Format: Paperback	$106.06
A lively history of political advertising, from the first election of the modern era in 1938 to today Read More >>

Players, Teams, and Stadium Ghosts: Bob Hunter on Sports

Players, Teams, and Stadium Ghosts: Bob Hunter on Sports...
Author: Bob Hunter ISBN: 9780821423851 Format: Paperback	$65.87
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Facebook, the Media and Democracy: Big Tech, Small State?

Facebook, the Media and Democracy: Big Tech, Small State?...
Author: Leighton Andrews ISBN: 9781138608979 Format: Hardback	$124.00
This book examines Facebook Inc. and the impact that it has had and continues to have on the media and democracy... Read More >>

Players, Teams, and Stadium Ghosts: Bob Hunter on Sports

Players, Teams, and Stadium Ghosts: Bob Hunter on Sports...
Author: Bob Hunter ISBN: 9780821423844 Format: Hardback	$131.87
Read More >>

Alternate Reality Games: Promotion and Participatory Culture

Alternate Reality Games: Promotion and Participatory...
Author: Stephanie Janes ISBN: 9780815386803 Format: Hardback	$124.00
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion,... Read More >>

A Level Media Studies: The Essential Introduction

A Level Media Studies: The Essential Introduction
Author: Pete Bennett , Sarah Casey Benyahia ISBN: 9781138285897 Format: Paperback	$75.99
This is a comprehensive guide to the subject content of A Level Media Studies, across all examining boards. It is... Read More >>

A Level Media Studies: The Essential Introduction

A Level Media Studies: The Essential Introduction
Author: Pete Bennett , Sarah Casey Benyahia ISBN: 9781138285880 Format: Hardback	$284.00
This is a comprehensive guide to the subject content of A Level Media Studies, across all examining boards. It is... Read More >>

Social Media Measurement and Management: Entrepreneurial Digital Analytics

Social Media Measurement and Management: Entrepreneurial...
Author: Jeremy Harris Lipschultz (University of Nebraska at Omaha, USA) ISBN: 9780815363927 Format: Paperback	$90.99
This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris... Read More >>

Social Media Measurement and Management: Entrepreneurial Digital Analytics

Social Media Measurement and Management: Entrepreneurial...
Author: Jeremy Harris Lipschultz (University of Nebraska at Omaha, USA) ISBN: 9780815363903 Format: Hardback	$284.00
This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris... Read More >>

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