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485 books were found.
Through this story, Laird shows how and why--in the intense competitions for both markets and cultural authority--the... Read More >>
Mines the more than 300 newspapers published in New York City before the Civil War for art criticism, in order to... Read More >>
Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign... Read More >>
"A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1... Read More >>
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Das vorliegende Werk des historischen Vereins von Oberwallis ist der Erste von zwei Sammelbanden, welche verschiedenste... Read More >>
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising,... Read More >>
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners... Read More >>
Brimming with political-party campaign advertisements from the 1938 election to the present day, this colourful,... Read More >>
Players, Teams, and Stadium Ghosts collects more than 130 sports columns and stories, written over three decades,... Read More >>
This book examines Facebook Inc. and the impact that it has had and continues to have on the media and democracy... Read More >>
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion,... Read More >>
This is a comprehensive guide to the subject content of A Level Media Studies, across all examining boards. It is... Read More >>
This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris... Read More >>
Ranging from travel to wellbeing and fashion to food, Lifestyle Journalism explores a wide variety of subjects within... Read More >>
As the acclaimed author of And the Band Played On, Randy Shilts became the country's most recognized voice on the... Read More >>
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business... Read More >>