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485 books were found.
An accessible but comprehensive introduction to media ethics, with a theoretical grounding in moral philosophy,... Read More >>
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering... Read More >>
25 quick, simple and practical lessons anyone can apply to begin a creative marketing strategy. Read More >>
This volume meditates on the meanings of legitimation and expands on the notion that language can be used to gain... Read More >>
Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign... Read More >>
The refreshingly new and honest book for marketers who want to uncover the truth about the world of digital advertising.... Read More >>
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates... Read More >>
This book blends the latest methods for digital communication and an understanding of the global landscape with... Read More >>
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized... Read More >>
Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence,... Read More >>
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A concise guide to the advertising industry by two of the world's leading creative strategists. Read More >>
Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital... Read More >>
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies... Read More >>
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related... Read More >>
Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising,... Read More >>
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology... Read More >>
This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands.... Read More >>
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding... Read More >>