Advertising industry books

This critical introductory text explores the role of advertising in contemporary culture and its connections to...  Read More >>

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This critical introductory text explores the role of advertising in contemporary culture and its connections to...  Read More >>

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse...  Read More >>

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’...  Read More >>

Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental...  Read More >>

Discusses the opportunities that social media and the internet present. Simultaneously, the book highlights the...  Read More >>

This book examines the emergence of professional advertising in western India during the interwar period. It explores...  Read More >>

Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed...  Read More >>

Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed...  Read More >>

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content...  Read More >>

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies...  Read More >>

The story of how Collett, Dickenson, Pearce & Partners produced some of the most outstanding and creative advertising...  Read More >>

Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners...  Read More >>

Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners...  Read More >>

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and...  Read More >>

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and...  Read More >>

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Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence,...  Read More >>

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Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of...  Read More >>

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of...  Read More >>

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet,...  Read More >>

Advertising is an indispensable marketing tool in the corporate world. The advent of the Internet, e-commerce, data...  Read More >>

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while...  Read More >>