Advertising industry books

498 books were found.

Lifestyle Journalism: Social Media, Consumption and Experience

Lifestyle Journalism: Social Media, Consumption and...
Author: Lucia Vodanovic ISBN: 9780815357971 Format: Hardback	$284.00
Ranging from travel to wellbeing and fashion to food, Lifestyle Journalism explores a wide variety of subjects within... Read More >>

Lifestyle Journalism: Social Media, Consumption and Experience

Lifestyle Journalism: Social Media, Consumption and...
Author: Lucia Vodanovic ISBN: 9780815357995 Format: Paperback	$77.99
Ranging from travel to wellbeing and fashion to food, Lifestyle Journalism explores a wide variety of subjects within... Read More >>

Looking at the Stars: Black Celebrity Journalism in Jim Crow America

Looking at the Stars: Black Celebrity Journalism in...
Author: Carrie Teresa ISBN: 9780803299924 Format: Hardback	$132.00
Read More >>

The Journalist of Castro Street: The Life of Randy Shilts

The Journalist of Castro Street: The Life of Randy Shilts...
Author: Andrew E Stoner ISBN: 9780252084263 Format: Paperback	$59.99
As the acclaimed author of And the Band Played On, Randy Shilts became the country's most recognized voice on the... Read More >>

The Journalist of Castro Street: The Life of Randy Shilts

The Journalist of Castro Street: The Life of Randy Shilts...
Author: Andrew E Stoner ISBN: 9780252042485 Format: Hardback	$239.00
As the acclaimed author of And the Band Played On, Randy Shilts became the country's most recognized voice on the... Read More >>

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Frenemies: The Epic Disruption of the Advertising Industry...
Author: Ken Auletta ISBN: 9780008297008 Format: Paperback	$25.85
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business... Read More >>

Advertising Theory

Advertising Theory
Author: Shelly Rodgers , Esther Thorson ISBN: 9780815382508 Format: Paperback	$79.99
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by... Read More >>

Plunkett's Advertising & Branding Industry Almanac 2019

Plunkett's Advertising & Branding Industry Almanac 2019...
Author: Jack W. Plunkett ISBN: 9781628314908 Format: Paperback	$537.00
Read More >>

Advertising Theory

Advertising Theory
Author: Shelly Rodgers , Esther Thorson ISBN: 9780815382492 Format: Hardback	$284.00
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by... Read More >>

Smyllie's Ireland: Protestants, Independence, and the Man Who Ran the Irish Times

Smyllie's Ireland: Protestants, Independence, and the...
Author: Caleb Richardson ISBN: 9780253041241 Format: Paperback	$67.95
As Irish republicans sought to rid the country of British rule and influence in the early 20th century, a clear... Read More >>

Smyllie's Ireland: Protestants, Independence, and the Man Who Ran the Irish Times

Smyllie's Ireland: Protestants, Independence, and the...
Author: Caleb Richardson ISBN: 9780253041234 Format: Hardback	$170.95
As Irish republicans sought to rid the country of British rule and influence in the early 20th century, a clear... Read More >>

Eye to Eye: Sports Journalist Christine Brennan

Eye to Eye: Sports Journalist Christine Brennan
Author: Julie K. Rubini ISBN: 9780821423752 Format: Paperback	$42.11
From knocking down barriers in NFL locker rooms to covering every Olympics since 1984, Christine Brennan has done... Read More >>

Eye to Eye: Sports Journalist Christine Brennan

Eye to Eye: Sports Journalist Christine Brennan
Author: Julie K. Rubini ISBN: 9780821423745 Format: Hardback	$86.99
From knocking down barriers in NFL locker rooms to covering every Olympics since 1984, Christine Brennan has done... Read More >>

Advertising in MENA Goes Digital

Advertising in MENA Goes Digital
Author: Ilhem Allagui ISBN: 9780367076504 Format: Hardback	$284.00
Read More >>

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Madison Avenue Manslaughter: An Inside View of Fee-Cutting...
Author: Michael Farmer ISBN: 9781912555123 Format: Paperback	$33.61
New third edition - how to create a sustainable, innovative advertising company for today. Read More >>

Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley

Social Media Entertainment: The New Intersection of...
Author: Stuart Cunningham , David Craig ISBN: 9781479846894 Format: Paperback	$64.99
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention,... Read More >>

Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley

Social Media Entertainment: The New Intersection of...
Author: Stuart Cunningham , David Craig ISBN: 9781479890286 Format: Hardback	$193.00
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention,... Read More >>

Netflix Nations: The Geography of Digital Distribution

Netflix Nations: The Geography of Digital Distribution...
Author: Ramon Lobato ISBN: 9781479804948 Format: Paperback	$60.99
How streaming services and internet distribution have transformed global television culture. Television, once a... Read More >>

Netflix Nations: The Geography of Digital Distribution

Netflix Nations: The Geography of Digital Distribution...
Author: Ramon Lobato ISBN: 9781479841516 Format: Hardback	$193.00
Read More >>

Bridging Disciplinary Perspectives of Country Image...
Author: Diana Ingenhoff , Candace White (University of Tennessee, Knoxville, Tennessee, USA) ISBN: 9781138281356 Format: Paperback	$79.99
Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions,... Read More >>

We Are Data: Algorithms and the Making of Our Digital Selves

We Are Data: Algorithms and the Making of Our Digital...
Author: John Cheney-Lippold ISBN: 9781479808700 Format: Paperback	$64.99
What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist... Read More >>

Bridging Disciplinary Perspectives of Country Image...
Author: Diana Ingenhoff , Candace White (University of Tennessee, Knoxville, Tennessee, USA) ISBN: 9781138281349 Format: Hardback	$284.00
Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions,... Read More >>

Epica Book 31: Creative Communications

Epica Book 31: Creative Communications
Author: Epica Awards ISBN: 9781350024717 Format: Hardback	$150.00
Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850... Read More >>

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

Electronic Word of Mouth as a Promotional Technique:...
Author: Shu-Chuan Chu , Juran Kim ISBN: 9781138360907 Format: Hardback	$284.00
This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands.... Read More >>

A Cannes Lions Jury Presents: The Art of Branded Entertainment

A Cannes Lions Jury Presents: The Art of Branded Entertainment...
Author: PJ Pereira , Ricardo Dias ISBN: 9780720620580 Format: Paperback	$39.99
Read More >>

Page 5 of 20 1 2 3 4 5 6 7 8 9 10 ...

Latest Reading Guide

Shopping Cart

Your cart is empty

Mailing List

Sign up now