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Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by... Read More >>
This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising,... Read More >>
"As Irish republicans sought to rid the country of British rule and influence in the early 20th century, a clear... Read More >>
From knocking down barriers in NFL locker rooms to covering every Olympics since 1984, Christine Brennan has done... Read More >>
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Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention,... Read More >>
How streaming services and internet distribution have transformed global television culture Television, once a... Read More >>
What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist... Read More >>
Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850... Read More >>
This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands.... Read More >>
In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range... Read More >>
Covering over ten categories, this book is a tribute to the leanest ads, to the most successful ideas, and to the... Read More >>
The first extended history of colonial Kenya's press, 1899-1960s. Read More >>
"Among the fiercest opponents of the mass incarceration of Japanese Americans during World War II was journalist... Read More >>
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together... Read More >>