A Cannes Lions Jury Presents: The Art of Branded Entertainment
Author:   PJ Pereira ,  Ricardo Dias ,  Gabor Harrach ,  Marcelo Pascoa
Publisher:   Peter Owen Publishers
ISBN:  

9780720620580


Pages:   320
Publication Date:   04 October 2018
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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A Cannes Lions Jury Presents: The Art of Branded Entertainment


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Full Product Details

Author:   PJ Pereira ,  Ricardo Dias ,  Gabor Harrach ,  Marcelo Pascoa
Publisher:   Peter Owen Publishers
Imprint:   Peter Owen Publishers
ISBN:  

9780720620580


ISBN 10:   0720620589
Pages:   320
Publication Date:   04 October 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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The first book ever written by a Cannes Lions jury...[it] offers unique insight into alternative techniques that companies can use to make their brand stand out from the competition. --SHOOT Online


"""The first book ever written by a Cannes Lions jury...[it] offers unique insight into alternative techniques that companies can use to make their brand stand out from the competition.""--SHOOT Online"


Author Information

Author Website:   http://www.pereiraodell.com

PJ PEREIRA (b. 1973, Rio de Janeiro) is co-founder of advertising agency Pereira O'Dell, where he works with brands such as MINI, Coca-Cola, LEGO, Google, Skype and Intel. In 2017 he served as the president of the jury of the `Branded Entertainment' award at the Cannes Lions Festival of Creativity. In Branded Entertainment he brings together the experience and wisdom of fourteen fellow jurors, working on creative campaigns for companies such as Anheuser-Busch, Burger King, Red Bull Media and creative firms such as MediaCom and Bartle Bogle Hegarty.

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Author Website:   http://www.pereiraodell.com

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