Advertising industry books

Presents the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising....  Read More >>

We live in a boosterish era that exhorts us to play local and buy local. But what does it mean to support local...  Read More >>

We live in a boosterish era that exhorts us to play local and buy local. But what does it mean to support local...  Read More >>

In recent years, China 's leaders have taken decisive action to transform information, communications, and technology...  Read More >>

In recent years, China 's leaders have taken decisive action to transform information, communications, and technology...  Read More >>

A Mark Treasure mystery set amidst the glitz and intrigue of the 1980s London advertising world.  Read More >>

A Mark Treasure mystery set amidst the glitz and intrigue of the 1980s London advertising world.  Read More >>

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize...  Read More >>

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize...  Read More >>

How do media find an audience when there is an endless supply of content but a limited supply of public attention?...  Read More >>

This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from...  Read More >>

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Analyses the role played by advertising in the cultural economy of modern society, from both cultural and economic...  Read More >>

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Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s...  Read More >>

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s...  Read More >>

Learn in a week, what the experts learn in a lifetime.  Read More >>

This book propels you into the often flamboyant, sparking and occasional dark world, of international advertising...  Read More >>

Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol...  Read More >>

Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol...  Read More >>

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The account handler is a key person within an advertising agency, liaising between the client on the outside and...  Read More >>

Presents an inside look at the production of 20th century television commercials. It begins with a review of advertising's...  Read More >>

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that...  Read More >>

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