Overview
Between The Briefs propels you into the often flamboyant and sometimes dark world of international advertising agencies and their clients, revealing what really goes on. Including working for Prince Charles and the Queen of England. Revelations about Freddie Mercury, from the rock group Queen, who the author studied with. A touch of sex, an attempted bribe, a kidnapping in Cannes and an adventure with an inflatable doll. And the day when the author was fired by advertising guru, David Ogilvy because he proposed using rock star Paul McCartney for an international campaign for The World Wildlife Fund. This book whisks you along from adventure to near catastrophe, to adventure again and again...
Full Product Details
Author: Aubrey Malden
Publisher: Aubrey Malden
Imprint: Aubrey Malden
Weight: 0.800kg
ISBN: 9780620676267
ISBN 10: 0620676264
Pages: 284
Publication Date: 01 March 2016
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Preface By John Tyleeformer associate editor Campaign Magazine, London.When I began writing for Campaign magazine, the London-based weekly bible of the advertising industry, more than a quarter of a century ago, it was still just possible to claim -- and many did -- that advertising was the most fun you could have while still keeping your clothes on. The outrageously camp creative director of one the UK's biggest agencies even challenged that popular notion by sending me a Christmas card with a picture of himself lying naked on a sheepskin rug with only a bottle of Bollinger protecting his modesty. I was immensely relieved to discover that I wasn't the sole recipient of this bit of seasonal goodwill to all men.It's hard to imagine that stories like this -- along with the ones that Aubrey Malden has to tell in this book -- would be as plentiful today as they were back then. This was a time when advertising could still accommodate exasperating geniuses like Malden's one-time boss David Ogilvy. A man of compelling but also unswervingly hidebound views, Ogilvy was not a man who tolerated dissent -- as Malden's story about Ogilvy, Paul McCartney and the soundtrack for a World Wildlife Fund commercial hilariously underlines.
Author Information
Aubrey Malden is an award-winning copywriter, who has served up his creative genius in London, Brussels and Johannesburg. Amongst his 96 advertising and marketing awards are 4 British IPA Effectiveness Awards, The Gold American Effectiveness Award, and The Direct Marketing Effectiveness Award for Innovation and the only BAFTA to be awarded for a Television Commercial. He has written for the marketing press, appeared on national TV and radio and having worked as a top Creative Director in three international advertising agencies and as a CEO in another International advertising agency in the UK, he is currently a partner at The Forensic Marketing Company and advises his clients on their strategies and executions to help develop their brands and deliver a better ROI. He also helps ad and media agencies pitch for new business, and has a staggering 75% success rate.
