Advertising industry books

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising...  Read More >>

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by...  Read More >>

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by...  Read More >>

Did people really have sex in the office? Did they actually drink martinis at 11am? And what was it really like...  Read More >>

A creative awards reference book, honoring a year's best work in design and advertising around the globe. It includes...  Read More >>

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada...  Read More >>

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the...  Read More >>

Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad...  Read More >>

Examines how American advertising both mirrors society and creates it. This title explores how advertising grew...  Read More >>

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Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic...  Read More >>

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Highlights brands from a range of sectors that have become the strongest and most iconic in their field. Part of...  Read More >>

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Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression  Read More >>

This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry....  Read More >>

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing...  Read More >>

CoolBrands is an annual initiative aiming to highlight brands from a wide range of sectors that have become the...  Read More >>

The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption....  Read More >>

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Afonso I., auch Nzinga Mpangu,...  Read More >>

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Presents an introduction to the media planning and buying process. This title focuses on basic media planning, buying...  Read More >>

Provides a practical introduction to the media planning and buying process. This handbook emphasizes basic media...  Read More >>

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising?...  Read More >>

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely...  Read More >>