Changing the World Is the Only Fit Work for a Grown Man
Author:   Steve Harrison
Publisher:   Adworld Press
ISBN:  

9780957151505


Pages:   208
Publication Date:   28 February 2012
Format:   Paperback
Availability:   Available To Order   Availability explained
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Changing the World Is the Only Fit Work for a Grown Man


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Overview

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

Full Product Details

Author:   Steve Harrison
Publisher:   Adworld Press
Imprint:   Adworld Press
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.313kg
ISBN:  

9780957151505


ISBN 10:   0957151500
Pages:   208
Publication Date:   28 February 2012
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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