Overview
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
Full Product Details
Author: Matt Haig
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Edition: 2nd Revised edition
Dimensions:
Width: 14.00cm
, Height: 1.40cm
, Length: 21.50cm
Weight: 0.325kg
ISBN: 9780749462994
ISBN 10: 074946299
Pages: 256
Publication Date: 03 May 2011
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
<p> "A fascinating and witty compendium." – Pittsburgh Post-Gazette
A fascinating and witty compendium. - Pittsburgh Post-Gazette
. ..there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject... -Ana Mardoll, GoodReads.com
A fascinating and witty compendium. - Pittsburgh Post-Gazette <br><br>From Amazon reviewers: <br><br>. ..worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read... Brand Failures is a good read with valuable information. -Thomas Duff<br><br>. ..a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library. -Jessica Cave
Author Information
Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).
