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OverviewWhat do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand. Full Product DetailsAuthor: Matt HaigPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Edition: 2nd Revised edition Dimensions: Width: 14.00cm , Height: 1.40cm , Length: 21.50cm Weight: 0.325kg ISBN: 9780749462994ISBN 10: 074946299 Pages: 256 Publication Date: 03 May 2011 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews<p> "A fascinating and witty compendium." – Pittsburgh Post-Gazette A fascinating and witty compendium. - Pittsburgh Post-Gazette A fascinating and witty compendium. - Pittsburgh Post-Gazette <br><br>From Amazon reviewers: <br><br>. ..worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read... Brand Failures is a good read with valuable information. -Thomas Duff<br><br>. ..a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library. -Jessica Cave . ..there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject... -Ana Mardoll, GoodReads.com Author InformationMatt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage). Tab Content 6Author Website:Countries AvailableAll regions |
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