Digital Advertising: Past, Present, and Future
Author:   Daniele Fiandaca ,  Patrick Burgoyne
Publisher:   Creative Social
ISBN:  

9780956608307


Pages:   184
Publication Date:   July 2010
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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Digital Advertising: Past, Present, and Future


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Overview

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best.

Full Product Details

Author:   Daniele Fiandaca ,  Patrick Burgoyne
Publisher:   Creative Social
Imprint:   Creative Social
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.278kg
ISBN:  

9780956608307


ISBN 10:   0956608302
Pages:   184
Publication Date:   July 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

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