Advertising industry books

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand...  Read More >>

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand...  Read More >>

Merry Laughter and Angry Curses investigates the proliferation of late-Qing-era tabloid journalism and the tabloids’...  Read More >>

Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence,...  Read More >>

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Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social...  Read More >>

Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social...  Read More >>

The 2013 Annual contains detailed case studies on some of Britain's strongest brands.  Read More >>

The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio...  Read More >>

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Was there really that much sex at the office? Were there really three-Martini lunches? Were women really second-class...  Read More >>

The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written...  Read More >>

CoolBrands(R) is an annual initiative aiming to identify and pay tribute to the nation's coolest brands.  Read More >>

The advertising industry's rise to power, in war and peace  Read More >>

From top women creatives all over the world, the ones responsible for the best TV commercials, ads, and sites; the...  Read More >>

Merry Laughter and Angry Curses investigates the proliferation of late-Qing-era tabloid journalism and the tabloids’...  Read More >>

What is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising...  Read More >>

How maturing digital media and network technologies are transforming place, culture, politics, and infrastructure...  Read More >>

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns...  Read More >>

Drawing together the perspectives of social scientists, journalists, and ATI advocates, Brokering Access explores...  Read More >>

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the...  Read More >>

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the...  Read More >>

The 2012 Annual contains detailed case studies on some of Britain's strongest brands.  Read More >>

Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace...  Read More >>