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9780812222265

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"""Freud on Madison Avenue offers a valuable window into life in the United States in the 1950s, a time when consumerism was being rethought and Freud's influence was at its zenith."" * American Journal of Sociology * ""A good book. . . . The work is insightful, well-written and is an excellent introduction to this important area of business history."" * <i>Business History</i> * ""Commercial historian Lawrence R. Samuel presents a rich, detailed, and fascinating look at the historical evolution of motivation (aka motivational) research."" * <i>Journal of Consumer Research</i> * ""In Freud on Madison Avenue, Lawrence R. Samuel delves deep into the consumerist 'Mad Men' of midcentury, explaining how the subconscious mind could be imprinted for commerce, which laid the foundation for consumer insights, brand imagery, and disruptive creative ideas. A terrific read!"" * John Gerzema, Chief Insights Officer, Young & Rubicam and author of <i>The Brand Bubble</i> * ""This bracing tour of the psycho-cultural badlands of advertising is sure to provoke the reader's imagination. Nobody charts commercial history like Lawrence Samuel."" * John F. Sherry, Jr., University of Notre Dame * ""If you have any interest in marketing research, advertising, or communications, this book deserves a place on your shelf."" * Neal M. Burns, University of Texas at Austin * ""The first-ever look at the powerful yet controversial beginnings of the consumer research industry that exists today. Brilliant, thorough, and fascinating."" * Megan Kent, Founder, Brand Synchronicity * ""Pull up a couch. Open your mind to this incisive, intriguing and intelligent revelation of how psychological analysis transformed modern advertising."" * John Bowman, Global Director of Strategic Equities, Saatchi & Saatchi *"

This bracing tour of the psycho-cultural badlands of advertising is sure to provoke the reader's imagination. Nobody charts commercial history like Lawrence Samuel. -John F. Sherry, Jr., University of Notre Dame Pull up a couch. Open your mind to this incisive, intriguing and intelligent revelation of how psychological analysis transformed modern advertising. -John Bowman, Global Director of Strategic Equities, Saatchi & Saatchi The first-ever look at the powerful yet controversial beginnings of the consumer research industry that exists today. Brilliant, thorough, and fascinating. -Megan Kent, Founder, Brand Synchronicity A good book... The work is insightful, well-written and is an excellent introduction to this important area of business history. -Business History Commercial historian Lawrence R. Samuel presents a rich, detailed, and fascinating look at the historical evolution of motivation (aka motivational) research. -Journal of Consumer Research If you have any interest in marketing research, advertising, or communications, this book deserves a place on your shelf. -Neal M. Burns, University of Texas at Austin Freud on Madison Avenue offers a valuable window into life in the United States in the 1950s, a time when consumerism was being rethought and Freud's influence was at its zenith. -American Journal of Sociology In Freud on Madison Avenue, Lawrence R. Samuel delves deep into the consumerist 'Mad Men' of midcentury, explaining how the subconscious mind could be imprinted for commerce, which laid the foundation for consumer insights, brand imagery, and disruptive creative ideas. A terrific read! -John Gerzema, Chief Insights Officer, Young & Rubicam and author of The Brand Bubble

A good book... The work is insightful, well-written and is an excellent introduction to this important area of business history. -Business History Commercial historian Lawrence R. Samuel presents a rich, detailed, and fascinating look at the historical evolution of motivation (aka motivational) research. -Journal of Consumer Research In Freud on Madison Avenue, Lawrence R. Samuel delves deep into the consumerist 'Mad Men' of midcentury, explaining how the subconscious mind could be imprinted for commerce, which laid the foundation for consumer insights, brand imagery, and disruptive creative ideas. A terrific read! -John Gerzema, Chief Insights Officer, Young & Rubicam and author of The Brand Bubble This bracing tour of the psycho-cultural badlands of advertising is sure to provoke the reader's imagination. Nobody charts commercial history like Lawrence Samuel. -John F. Sherry, Jr., University of Notre Dame If you have any interest in marketing research, advertising, or communications, this book deserves a place on your shelf. -Neal M. Burns, University of Texas at Austin The first-ever look at the powerful yet controversial beginnings of the consumer research industry that exists today. Brilliant, thorough, and fascinating. -Megan Kent, Founder, Brand Synchronicity Pull up a couch. Open your mind to this incisive, intriguing and intelligent revelation of how psychological analysis transformed modern advertising. -John Bowman, Global Director of Strategic Equities, Saatchi & Saatchi

A good book... The work is insightful, well-written and is an excellent introduction to this important area of business history. -Business History Commercial historian Lawrence R. Samuel presents a rich, detailed, and fascinating look at the historical evolution of motivation (aka motivational) research. -Journal of Consumer Research In Freud on Madison Avenue, Lawrence R. Samuel delves deep into the consumerist 'Mad Men' of midcentury, explaining how the subconscious mind could be imprinted for commerce, which laid the foundation for consumer insights, brand imagery, and disruptive creative ideas. A terrific read! -John Gerzema, Chief Insights Officer, Young &amp; Rubicam and author of The Brand Bubble This bracing tour of the psycho-cultural badlands of advertising is sure to provoke the reader's imagination. Nobody charts commercial history like Lawrence Samuel. -John F. Sherry, Jr., University of Notre Dame If you have any interest in marketing research, advertising, or communications, this book deserves a place on your shelf. -Neal M. Burns, University of Texas at Austin The first-ever look at the powerful yet controversial beginnings of the consumer research industry that exists today. Brilliant, thorough, and fascinating. -Megan Kent, Founder, Brand Synchronicity Pull up a couch. Open your mind to this incisive, intriguing and intelligent revelation of how psychological analysis transformed modern advertising. -John Bowman, Global Director of Strategic Equities, Saatchi &amp; Saatchi

Author Information

Lawrence R. Samuel is the founder of Culture Planning LLC and the author of several books, including Rich: The Rise and Fall of American Wealth Culture and Future: A Recent History.

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