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Full Product Details

Author:   Robin Warner (University of Sheffield.) ,  Patricia Odber de Baubeta
Publisher:   Intellect
Imprint:   Intellect Books
Weight:   0.245kg
ISBN:  

9781841508702

ISBN 10:   1841508705
Pages:   200
Publication Date:   03 January 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

1 Image and Spanish Country of Origin Effect, J. Enrique Bigné 2 Supra-Nationality and Sub-Nationality in Spanish Advertising, Jackie Cannon 3 ‘Danes don’t tell Lies’ On the Place of ‘Made In’ Advertising in a Post-National Trading Environment, David Head 4 Rhetorical Devices in Television Advertising, P. M. Crompton & R. McAlea 5 Voices with or without Faces Address and Reader Participation in Recent French Magazine Advertising, Béatrice Damamme-Gilbert 6 What makes a Promotional Brochure Persuasive? A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures, Yvonne McLaren 7 This is your Lifestyle Self-Identity and Coherence in some English and Spanish Advertisements, Robin Warner 8 The Dull, the Conventional and the Sexist Portuguese Wine Advertising, Cristina Água-Mel 9 Spreading the Word and Sticking Your Tongue Out The Dual Rhetoric of Language Advertising in Catalan, Helena Buffery

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