Superbrands Annual: An Insight into Some of Britain's Strongest Brands
Author:   Superbrands Ltd.
Publisher:   The Centre for Brand Analysis Ltd (TCBA)
ISBN:  

9780956533432


Pages:   200
Publication Date:   17 May 2012
Format:   Hardback
Availability:   In Print   Availability explained
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Superbrands Annual: An Insight into Some of Britain's Strongest Brands


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Overview

Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and a panel of expert judges - the Expert Council, independently administered by The Centre for Brand Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.

Full Product Details

Author:   Superbrands Ltd.
Publisher:   The Centre for Brand Analysis Ltd (TCBA)
Imprint:   Superbrands (UK) Ltd
ISBN:  

9780956533432


ISBN 10:   0956533434
Pages:   200
Publication Date:   17 May 2012
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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