How To Make It In Advertising

Author:   Mark Leigh ,  Mike Lepine
Publisher:   Ebury Publishing
ISBN:  

9780753541524


Pages:   190
Publication Date:   06 May 2013
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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How To Make It In Advertising


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Overview

Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.

Full Product Details

Author:   Mark Leigh ,  Mike Lepine
Publisher:   Ebury Publishing
Imprint:   Virgin Books
Dimensions:   Width: 12.90cm , Height: 1.30cm , Length: 19.80cm
Weight:   0.135kg
ISBN:  

9780753541524


ISBN 10:   0753541521
Pages:   190
Publication Date:   06 May 2013
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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ABOUT THE AUTHOR Mark Leigh's first job in an ad agency was a studio junior at DDB. He soon realised that there was more money (and marginally less tea-making) as an account executive there. Despite working with clients such as Polaroid, Volkswagen, Motorola, Volvic and Berkeley Homes, he is proud to say that he is 'Ulcer-free'. His claim to fame is that he was once sick right in front of the Lyons Coffee Client-yet still retained his job, if not his dignity. Mark is now a director of AMD, the country's largest property marketing consultancy, based in Chelsea. If his MD is reading this book Mark would like to point out to her that it was written entirely in his own time.

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