Advertising industry books

498 books were found.

Breaking into Commercials, 2nd Edition: The Complete Guide to Marketing Yourself, Auditioning to Win & Getting the Job

Breaking into Commercials, 2nd Edition: The Complete...
Author: Terry Berland , Deborah Ouellette ISBN: 9781879505834 Format: Paperback	$42.11
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Advertising and Hong Kong Society

Advertising and Hong Kong Society
Author: Kara Chan ISBN: 9789629962647 Format: Hardback	$55.44
Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike... Read More >>

Planning for Power Advertising: A User′s Manual for Students and Practitioners

Planning for Power Advertising: A User′s Manual for...
Author: Anand Halve ISBN: 9780761933540 Format: Paperback	$84.35
The Art of Advertising Planning is a sound and comprehensive introduction to advertising planning and branding.... Read More >>

Career Opportunities in Advertising and Public Relations

Career Opportunities in Advertising and Public Relations...
Author: Shelly Field ISBN: 9780816062454 Format: Hardback	$130.68
Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry... Read More >>

Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia

Imagi-Nations and Borderless Television: Media, Culture...
Author: Amos Owen Thomas ISBN: 9780761933960 Format: Paperback	$97.55
Surveying developments over the decade 1992 - 2001, this book chronicles and analyses the salient aspects of the... Read More >>

Morals and the Media, 2nd edition: Ethics in Canadian Journalism

Morals and the Media, 2nd edition: Ethics in Canadian...
Author: Nicholas Russell , Nick Russell ISBN: 9780774810890 Format: Paperback	$116.03
Confronted daily with decisions on how to present their stories, what to write and what not to write, journalists... Read More >>

Brand Failures: The Truth About the 100 Biggest Branding...
Author: Matt Haig ISBN: 9780749444334 Format: Paperback	$46.20
This is the first examination of the world's top 100 spectacular brand disasters. Read More >>

How to Audition for TV Commercials: From the Ad Agency Point of View

How to Audition for TV Commercials: From the Ad Agency...
Author: W. L. Jenkins ISBN: 9781581154191 Format: Paperback	$29.99
Actors will learn how to successfully land TV commercials from this insider's guide to what ad agencies are looking... Read More >>

Advertising to Children on TV: Content, Impact, and Regulation

Advertising to Children on TV: Content, Impact, and...
Author: Barrie Gunter , Caroline Oates ISBN: 9780805858303 Format: Paperback	$64.00
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BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

BrandChild: Remarkable Insights into the Minds of Today's...
Author: Martin Lindstrom , Patricia B Seybold ISBN: 9780749442842 Format: Paperback	$79.07
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Product Placement in Hollywood Films: A History

Product Placement in Hollywood Films: A History
Author: Kerry Segrave ISBN: 9780786419043 Format: Paperback	$60.50
"This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of... Read More >>

Buyways: Billboards, Automobiles, and the American Landscape

Buyways: Billboards, Automobiles, and the American Landscape...
Author: Catherine Gudis ISBN: 9780415934541 Format: Hardback	$232.00
Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless space, the... Read More >>

Buyways: Billboards, Automobiles, and the American Landscape

Buyways: Billboards, Automobiles, and the American Landscape...
Author: Catherine Gudis ISBN: 9780415934558 Format: Paperback	$72.00
Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the... Read More >>

Advertising to Children in China

Advertising to Children in China
Author: Kara Chan , James McNeal ISBN: 9789629961794 Format: Paperback	$63.36
About children and advertising in China, the country with the largest children population in the world. This book... Read More >>

Advertising to Children in China

Advertising to Children in China
Author: Kara Chan , James McNeal ISBN: 9789629961428 Format: Hardback	$93.02
China has the largest child population in the world. This book provides answers to various questions and draws conclusions... Read More >>

Freedom of Commercial Expression

Freedom of Commercial Expression
Author: Roger A. Shiner (, Emeritus Professor, University of Alberta) ISBN: 9780198262619 Format: Hardback	$383.00
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Advertising Media A-to-Z

Advertising Media A-to-Z
Author: Jim Surmanek ISBN: 9780071422147 Format: Paperback	$65.87
Includes useful media terms, concepts, strategies, and more. This book provides information, tips and pointers for... Read More >>

Advertising Myths: The Strange Half-Lives of Images and Commodities

Advertising Myths: The Strange Half-Lives of Images...
Author: Anne Cronin ISBN: 9780415281744 Format: Paperback	$70.00
Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that... Read More >>

Advertising Myths: The Strange Half-Lives of Images and Commodities

Advertising Myths: The Strange Half-Lives of Images...
Author: Anne Cronin ISBN: 9780415281737 Format: Hardback	$252.00
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Design and Emotion

Design and Emotion
Author: Deana McDonagh , Paul Hekkert ISBN: 9780415303637 Format: Hardback	$216.00
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Audience Economics: Media Institutions and the Audience Marketplace

Audience Economics: Media Institutions and the Audience...
Author: Philip M. Napoli ISBN: 9780231126533 Format: Paperback	$59.95
Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework... Read More >>

Audience Economics: Media Institutions and the Audience Marketplace

Audience Economics: Media Institutions and the Audience...
Author: Philip M. Napoli ISBN: 9780231126526 Format: Hardback	$198.95
Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework... Read More >>

Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society

Ads, Fads and Consumer Culture: Advertising's Impact...
Author: Arthur Asa Berger ISBN: 9780742527232 Format: Hardback	$232.32
Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political... Read More >>

Advertising in Everyday Life

Advertising in Everyday Life
Author: Neil M. Alperstein (Loyola College, Maryland, USA) ISBN: 9781572735125 Format: Hardback	$112.20
"Consumers develop tactics to deal with the overwhelming """"big sell"""" of the advertising industry. Such tactics... Read More >>

Shoveling Smoke: Advertising and Globalization in Contemporary India

Shoveling Smoke: Advertising and Globalization in Contemporary...
Author: William Mazzarella ISBN: 9780822331452 Format: Paperback	$71.15
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