Overview

Actors will learn how to successfully land TV commercials from this insider's guide to what ad agencies are looking for. This insightful companion provides an in-depth look at an ad agency's creative process, the people working on a commercial shoot, the advertising business, and how that influences the audition process. Written by a former actor turned advertising executive, the book provides step-by-step instructions on how to understand and master the entire process, from assessing one's looks and personality, an ad agency's pre-production process, ad analysis, and reading scripts to understanding storyboards, preparing for the pre-audition, interacting with studio members, succeeding at the final audition, and doing the shoot.

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9781581154191

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W. L. Jenkins is an advertising creative director/writer and former actor whose clients have included Carnation Hot Cocoa, Hills Bros. Coffee, and Jack in the Box restaurants among others. Jenkins lives in Sherman Oaks, CA.

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