Advertising to Children on TV: Content, Impact, and Regulation

Author:   Barrie Gunter ,  Carolinie Oates ,  Marc Blades
Publisher:   Taylor & Francis Inc
ISBN:  

9780805858303


Pages:   224
Publication Date:   15 July 2005
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Advertising to Children on TV: Content, Impact, and Regulation


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Author:   Barrie Gunter ,  Carolinie Oates ,  Marc Blades
Publisher:   Taylor & Francis Inc
Imprint:   Routledge Member of the Taylor and Francis Group
Dimensions:   Width: 15.20cm , Height: 1.10cm , Length: 22.90cm
Weight:   0.318kg
ISBN:  

9780805858303


ISBN 10:   080585830
Pages:   224
Publication Date:   15 July 2005
Audience:   General/trade ,  Professional and scholarly ,  College/higher education ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents: Preface. The Issues About Television Advertising to Children. The Nature of Advertising to Children. Children's Early Understanding of Television Advertisements. Advanced Understanding of Advertising. Theoretical Approaches to Studying Children's Understanding of Advertisements. Advertising Impact: Knowledge, Attitudes, and Values. Advertising Influence: Choice and Consumption. The Incidental Influence of Advertising. Advertising Regulation and Research. Concluding Comments.

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