Advertising industry books

""The Advertising Handbook"" is aimed at anyone interested in the how and why of advertising. It explores the advertising...  Read More >>

"Disregarding Swiss etiquette, Martin Woodtli is not one to stick to conventions. Far beyond the ""allowed"", respectable...  Read More >>

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A textbook covering all areas of integrated marketing communications, combining empirical research with a wider...  Read More >>

Besides extracting information from celebrities as varied as the Dalai Lama or Ridley Scott, Vaske has always been...  Read More >>

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The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer...  Read More >>

A review of the principles of direct, database, and interactive marketing. The text provides a consideration of...  Read More >>

"Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry...  Read More >>

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Drawing on documentary and pictorial evidence, this text explores the modernization of American advertising to 1920....  Read More >>

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From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada...  Read More >>

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"Twitchell embarks on an insightful, fearless, and funny exploration of two of the central themes of modern American...  Read More >>

A guide to the legal issues faced by anyone working in the advertising field. It offers details on copyright considerations,...  Read More >>

Historians are only just beginning to replace outmoded theories of advertising manipulation with more sophisticated...  Read More >>

This casebook explores the phenomenon that sent Europe walking in the Middle Ages on the arduous road to Santiago...  Read More >>

This source of reference documents dialogues between over 100 organizations, marketeers, designers and artists around...  Read More >>

Advertising appears to function as something in the background, as wallpaper . But mass-mediated advertising should...  Read More >>

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing...  Read More >>

Examines the question of television advertising as an expression of cultural identity, this work looks at the legislative...  Read More >>

The secrets of sex as a tool in advertising and graphic design are uncovered in this book. It surveys the use and...  Read More >>

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