Advertising industry books

498 books were found.

The New Icons?: The Art of Television Advertising

The New Icons?: The Art of Television Advertising
Author: Paul Rutherford ISBN: 9780802074287 Format: Paperback	$69.99
Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses... Read More >>

Attention, Attitude, and Affect in Response To Advertising

Attention, Attitude, and Affect in Response To Advertising...
Author: Eddie M. Clark , Timothy C. Brock ISBN: 9780805807561 Format: Hardback	$168.00
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The New Ad Media Reality: Electronic Over Print

The New Ad Media Reality: Electronic Over Print
Author: Barton C. White ISBN: 9780899307954 Format: Hardback	$140.00
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A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace

A Study in Eighteenth-century Advertising Methods: The...
Author: Francis Doherty ISBN: 9780773491779 Format: Paperback	$271.56
By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated,... Read More >>

3-Dimensional Illustrators Awards Annual III: The Best in 3-D Advertising and Publishing Worldwide

3-Dimensional Illustrators Awards Annual III: The Best...
Author: Stephen Knapp , Rockport Publishing ISBN: 9781564960245 Format: Hardback	$65.95
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The Impact of Advertising Law on Business and Public Policy

The Impact of Advertising Law on Business and Public...
Author: Ross D. Petty ISBN: 9780899306179 Format: Hardback	$140.00
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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries

Global Perspectives on Advertising Self-Regulation:...
Author: Jean J. Boddewyn , Norman Vale ISBN: 9780899307237 Format: Hardback	$140.00
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The Consumerist Manifesto: Advertising in Postmodern Times

The Consumerist Manifesto: Advertising in Postmodern...
Author: Martin P. Davidson ISBN: 9780415046206 Format: Paperback	$59.00
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for... Read More >>

Promotional Culture: Advertising, Ideology and Symbolic Expression

Promotional Culture: Advertising, Ideology and Symbolic...
Author: Andrew Wernick ISBN: 9780803983908 Format: Hardback	$167.64
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Advertising International: The Privatisation of Public Space

Advertising International: The Privatisation of Public...
Author: Armand Mattelart , Professor Michael Chanan ISBN: 9780415050647 Format: Paperback	$59.00
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence... Read More >>

Advertising and Democracy in the Mass Age

Advertising and Democracy in the Mass Age
Author: Terence H. Qualter ISBN: 9780333488706 Format: Hardback	$290.37
The author examines the relationships between the social problems of the mass age, developments in late 20th century... Read More >>

Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print

Making Creativity Accountable: How Successful Advertisers...
Author: Ronald C. Harding ISBN: 9780899303376 Format: Hardback	$120.00
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

The Codes of Advertising: Fetishism and the Political...
Author: Sut Jhally ISBN: 9780415903530 Format: Paperback	$75.99
Analyses the role played by advertising in the cultural economy of modern society, from both cultural and economic... Read More >>

Synthetic Actors: In Computer-Generated 3D Films

Synthetic Actors: In Computer-Generated 3D Films
Author: Nadia Magnenat-Thalmann , Daniel Thalmann ISBN: 9783540522140 Format: Hardback	$237.47
This book presents the making of computer-generated films using three-dimensional synthetic actors. It is based... Read More >>

Deceptive Advertising: Behavioral Study of A Legal Concept

Deceptive Advertising: Behavioral Study of A Legal Concept...
Author: Jef Richards ISBN: 9780805806496 Format: Hardback	$120.00
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Careers in Advertising

Careers in Advertising
Author: Shelly Field ISBN: 9780816020805 Format: Hardback	$73.79
Part of a series of guides to career opportunities in America and Canada, this book deals with advertising. It provides... Read More >>

The Language of Advertising

The Language of Advertising
Author: Torben Vestergaard (Aalborg University) , Kim Schroder (University of Roskilde) ISBN: 9780631127437 Format: Paperback	$95.00
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Paul U. Kellogg and the Survey: Voices for Social Welfare and Social Justice

Paul U. Kellogg and the Survey: Voices for Social Welfare...
Author: Clarke A. Chambers ISBN: 9780816657216 Format: Paperback	$142.11
Paul U. Kellogg and the Survey was first published in 1971. Minnesota Archive Editions uses digital technology to... Read More >>

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

Fashion Marketing and Communications: Theory and Practice...
Author: Olga Mitterfellner (London College of Fashion, UK) ISBN: 9781032582320 Format: Paperback	$77.99
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion... Read More >>

The Routledge Companion to Advertising and Promotional Culture

The Routledge Companion to Advertising and Promotional...
Author: Emily West (University of Massachusetts, Amherst, USA) , Matthew P. McAllister (Pennsylvania State University, USA) ISBN: 9780367645120 Format: Paperback	$83.99
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts,... Read More >>

Digital Advertising Evolution

Digital Advertising Evolution
Author: Iain MacRury (University of East London, UK) , Danae Manika ISBN: 9780367767730 Format: Hardback	$284.00
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has... Read More >>

Brand Activism: Advertising and the Ethics of Visibility...
Author: Marco Scalvini ISBN: 9780367616618 Format: Hardback	$94.99
This book critically examines how brands determine the visibility of social issues through their advertising practices,... Read More >>

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

Fashion Marketing and Communications: Theory and Practice...
Author: Olga Mitterfellner (London College of Fashion, UK) ISBN: 9781032582344 Format: Hardback	$284.00
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion... Read More >>

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