A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace
Author:   Francis Doherty
Publisher:   The Edwin Mellen Press Ltd
ISBN:  

9780773491779


Pages:   276
Publication Date:   28 February 1993
Format:   Paperback
Availability:   In Print   Availability explained
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A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace


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Overview

By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.

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Author:   Francis Doherty
Publisher:   The Edwin Mellen Press Ltd
Imprint:   Edwin Mellen Press Ltd
ISBN:  

9780773491779


ISBN 10:   0773491775
Pages:   276
Publication Date:   28 February 1993
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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