The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
Author:   Sut Jhally
Publisher:   Taylor & Francis Ltd
Edition:   New edition
ISBN:  

9780415903530


Pages:   240
Publication Date:   12 December 1990
Format:   Paperback
Availability:   In Print   Availability explained
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society


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Full Product Details

Author:   Sut Jhally
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   New edition
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.340kg
ISBN:  

9780415903530


ISBN 10:   041590353
Pages:   240
Publication Date:   12 December 1990
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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"""presents a detailed analysis of the specific political economy of the commercial, examining the way that, during advertising time on television, meaning is not only being generated in the relation between people and commercial messages, but is framed by the valorization of that watching activity."" -- Journal of Economic Literature"


presents a detailed analysis of the specific political economy of the commercial, examining the way that, during advertising time on television, meaning is not only being generated in the relation between people and commercial messages, but is framed by the valorization of that watching activity. <br>- Journal of Economic Literature <br>


presents a detailed analysis of the specific political economy of the commercial, examining the way that, during advertising time on television, meaning is not only being generated in the relation between people and commercial messages, but is framed by the valorization of that watching activity. -- Journal of Economic Literature


Author Information

Sut Jhally teaches at the University of Massachusetts at Amherst.

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