The Routledge Companion to Advertising and Promotional Culture
Author:   Emily West (University of Massachusetts, Amherst, USA) ,  Matthew P. McAllister (Pennsylvania State University, USA)
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9780367645120


Pages:   404
Publication Date:   19 December 2024
Format:   Paperback
Availability:   In Print   Availability explained
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The Routledge Companion to Advertising and Promotional Culture


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Author:   Emily West (University of Massachusetts, Amherst, USA) ,  Matthew P. McAllister (Pennsylvania State University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.453kg
ISBN:  

9780367645120


ISBN 10:   0367645122
Pages:   404
Publication Date:   19 December 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Emily West is a professor of communication at the University of Massachusetts Amherst. Her research focuses on promotion, technology, and culture. She is the author of Buy Now: How Amazon Branded Convenience and Normalized Monopoly (2022) and co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (2013). Her research has appeared in journals including Surveillance & Society, International Journal of Communication, and Journal of Consumer Culture. Matthew P. McAllister is a professor of communications and WGSS at Penn State. His research focuses on political economy of media and critiques of commercial and popular culture. He is the co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (with Emily West, 2013) and The Advertising and Consumer Culture Reader (with Joseph Turow, 2009).

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