Advertising industry books

498 books were found.

Living Up to the Ads: Gender Fictions of the 1920s

Living Up to the Ads: Gender Fictions of the 1920s
Author: Simone Weil Davis , Simone Weildavis ISBN: 9780822324119 Format: Hardback	$224.27
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States Of Emergency: Documentaries, Wars, Democracies

States Of Emergency: Documentaries, Wars, Democracies...
Author: Patricia R. Zimmermann ISBN: 9780816628223 Format: Hardback	$114.00
Today's political, technological, and aesthetic landscapes are rife with landmines. In this embattled milieu, leftist... Read More >>

Hadrian: The Restless Emperor

Hadrian: The Restless Emperor
Author: Anthony R Birley , Anthony R. Birley ISBN: 9780415228121 Format: Paperback	$79.99
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Advertising

Advertising
Author: Frank Jefkins , Daniel Yadin ISBN: 9780273634355 Format: Paperback	$109.95
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the... Read More >>

A 50 Year Adventure in the Advertising Business

A 50 Year Adventure in the Advertising Business
Author: Ernest,W. Baker ISBN: 9780814329108 Format: Hardback	$65.87
Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective... Read More >>

A General Theory of Competition: Resources, Competences, Productivity, Economic Growth

A General Theory of Competition: Resources, Competences,...
Author: Shelby Dean Hunt ISBN: 9780761917281 Format: Hardback	$371.00
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The End of Patience: Cautionary Notes on the Information Revolution

The End of Patience: Cautionary Notes on the Information...
Author: David Shenk ISBN: 9780253336347 Format: Hardback	$42.00
The End of Patience includes vignettes from Shenk's conversations with some of the most provocative technology thinkers... Read More >>

Creative Company: "How St. Luke's Became ""the AD Agency to End All AD Agencies"""

Creative Company: "How St. Luke's Became ""the AD Agency...
Author: A. Law ISBN: 9780471350262 Format: Hardback	$110.75
This title tells the story of how the innovative St Luke's ad agency was founded, describes and explains the business... Read More >>

11 STEPS TO BRAND HEAVEN
Author: Len Weinreich ISBN: 9780749428945 Format: Book	$68.95
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Lead Us Into Temptation: The Triumph of American Materialism

Lead Us Into Temptation: The Triumph of American Materialism...
Author: James B. Twitchell ISBN: 9780231115186 Format: Hardback	$182.95
Twitchell challenges the self-help movement, the recycling craze, Yuppie Guilt, and Oprah to reveal the heart of... Read More >>

Advertising and the World Wide Web

Advertising and the World Wide Web
Author: David W. Schumann , Esther Thorson ISBN: 9780805831481 Format: Hardback	$168.00
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

The Advertising Business: Operations, Creativity, Media...
Author: John Philip Jones ISBN: 9780761912392 Format: Paperback	$371.00
The contributors to this volume are a mixture of academics and professionals from around the world. They address... Read More >>

Nike Culture: The Sign of the Swoosh

Nike Culture: The Sign of the Swoosh
Author: Robert Goldman , Stephen Papson ISBN: 9780761961499 Format: Paperback	$133.00
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Nike Culture: The Sign of the Swoosh

Nike Culture: The Sign of the Swoosh
Author: Robert Goldman , Stephen Papson ISBN: 9780761961482 Format: Hardback	$460.00
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Breaking Up America: Advertisers and the New Media World

Breaking Up America: Advertisers and the New Media World...
Author: Joseph Turow ISBN: 9780226817507 Format: Paperback	$54.95
A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers.... Read More >>

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

The Conquest of Cool: Business Culture, Counterculture,...
Author: Thomas Frank ISBN: 9780226260129 Format: Paperback	$37.95
A study of the advertising and marketing specialists who were influential in the youth culture born in the 1960s.... Read More >>

How Advertising Works: The Role of Research

How Advertising Works: The Role of Research
Author: John Philip Jones ISBN: 9780761912415 Format: Paperback	$314.00
This authoritative handbook of the research procedures which determine effective advertising brings together the... Read More >>

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires

The Wizard of Ads: Turning Words into Magic and Dreamers...
Author: Roy H. Williams ISBN: 9781885167293 Format: Paperback	$47.39
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating... Read More >>

Effective Radio Advertising: A Guide to Winning Customers with Targeted Campaigns and Creative Commercials

Effective Radio Advertising: A Guide to Winning Customers...
Author: Marc Weinberger , Leland Campbell ISBN: 9780669250039 Format: Hardback	$129.95
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Read More >>

Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire

Conflicting Accounts: The Creation and Crash of the...
Author: Kevin Goldman ISBN: 9780684835532 Format: Paperback	$71.15
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Pictorial Metaphor in Advertising

Pictorial Metaphor in Advertising
Author: Charles Forceville ISBN: 9780415186766 Format: Paperback	$84.00
In this study Forceville provides us with a method of detecting the metaphors which exist within pictures and especially... Read More >>

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

Marketing Apocalypse: Eschatology, Escapology and the...
Author: Jim Bell , Stephen Brown ISBN: 9780415173568 Format: Paperback	$112.00
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a... Read More >>

The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism

The Conquest of Cool: Business Culture, Counterculture...
Author: Thomas Frank ISBN: 9780226259918 Format: Hardback	$60.59
A study of the advertising and marketing specialists who were influential in the youth culture born in the 1960s.... Read More >>

Hadrian: The Restless Emperor

Hadrian: The Restless Emperor
Author: Anthony R Birley , Anthony R. Birley ISBN: 9780415165440 Format: Hardback	$284.00
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Ethics and Manipulation in Advertising: Answering a Flawed Indictment

Ethics and Manipulation in Advertising: Answering a...
Author: Michael J. Phillips ISBN: 9781567200638 Format: Hardback	$131.00
A search for an understanding of advertising's efficacy and its morality. Read More >>

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