Advertising industry books

502 books were found.

Advertising Media A-to-Z

Advertising Media A-to-Z
Author: Jim Surmanek ISBN: 9780071422147 Format: Paperback	$65.87
Includes useful media terms, concepts, strategies, and more. This book provides information, tips and pointers for... Read More >>

Advertising Myths: The Strange Half-Lives of Images and Commodities

Advertising Myths: The Strange Half-Lives of Images...
Author: Anne Cronin ISBN: 9780415281744 Format: Paperback	$92.99
Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that... Read More >>

Advertising Myths: The Strange Half-Lives of Images and Commodities

Advertising Myths: The Strange Half-Lives of Images...
Author: Anne Cronin ISBN: 9780415281737 Format: Hardback	$305.00
Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that... Read More >>

Design and Emotion

Design and Emotion
Author: Deana McDonagh , Paul Hekkert ISBN: 9780415303637 Format: Hardback	$378.00
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Audience Economics: Media Institutions and the Audience Marketplace

Audience Economics: Media Institutions and the Audience...
Author: Philip M. Napoli ISBN: 9780231126533 Format: Paperback	$59.95
Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework... Read More >>

Audience Economics: Media Institutions and the Audience Marketplace

Audience Economics: Media Institutions and the Audience...
Author: Philip M. Napoli ISBN: 9780231126526 Format: Hardback	$198.95
Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework... Read More >>

Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society

Ads, Fads and Consumer Culture: Advertising's Impact...
Author: Arthur Asa Berger ISBN: 9780742527232 Format: Hardback	$232.32
Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political... Read More >>

Advertising in Everyday Life

Advertising in Everyday Life
Author: Neil M. Alperstein ISBN: 9781572735132 Format: Paperback	$48.40
Consumers develop tactics to deal with the overwhelming """"big sell"""" of the advertising industry. Such tactics... Read More >>

Advertising in Everyday Life

Advertising in Everyday Life
Author: Neil M. Alperstein ISBN: 9781572735125 Format: Hardback	$85.80
Consumers develop tactics to deal with the overwhelming """"big sell"""" of the advertising industry. Such tactics... Read More >>

Shoveling Smoke: Advertising and Globalization in Contemporary India

Shoveling Smoke: Advertising and Globalization in Contemporary...
Author: William Mazzarella ISBN: 9780822331452 Format: Paperback	$45.95
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Shoveling Smoke: Advertising and Globalization in Contemporary India

Shoveling Smoke: Advertising and Globalization in Contemporary...
Author: William Mazzarella ISBN: 9780822331094 Format: Hardback	$170.95
Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency.... Read More >>

Casting for Big Ideas: A New Manifesto for Agency Managers

Casting for Big Ideas: A New Manifesto for Agency Managers...
Author: Andrew Jaffe ISBN: 9780471309543 Format: Hardback	$87.95
Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and... Read More >>

All American Ads of the 30s

All American Ads of the 30s
Author: Jim Heimann ISBN: 9783822816202 Format: Paperback	$105.57
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The Pornography of Meat

The Pornography of Meat
Author: Carol Adams ISBN: 9780826414489 Format: Hardback	$65.87
A provocative exploration of how women are literally treated like ""pieces of meat"" in contemporary culture, this... Read More >>

Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media

Educating the Consumer-citizen: A History of the Marriage...
Author: Joel Spring ISBN: 9780805842746 Format: Paperback	$79.99
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Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media

Educating the Consumer-citizen: A History of the Marriage...
Author: Joel Spring ISBN: 9780805842739 Format: Hardback	$305.00
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Imagination

Imagination
Author: Stephen Bayley ISBN: 9780714843209 Format: Paperback	$59.38
A unique history of the international communications and design agency Imagination. Read More >>

Meet Mr.Product

Meet Mr.Product
Author: Warren Dotz , Masud Husain ISBN: 9780811835893 Format: Paperback	$44.75
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Persuasive Imagery: A Consumer Response Perspective

Persuasive Imagery: A Consumer Response Perspective...
Author: Linda M. Scott , Rajeev Batra ISBN: 9780805842029 Format: Hardback	$305.00
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Sex in Advertising: Perspectives on the Erotic Appeal

Sex in Advertising: Perspectives on the Erotic Appeal...
Author: Tom Reichert , Jacqueline Lambiase ISBN: 9780805841183 Format: Paperback	$105.00
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment.... Read More >>

Sex in Advertising: Perspectives on the Erotic Appeal

Sex in Advertising: Perspectives on the Erotic Appeal...
Author: Tom Reichert , Jacqueline Lambiase ISBN: 9780805841176 Format: Hardback	$305.00
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment.... Read More >>

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Author: John McDonough , Karen Egolf ISBN: 9781579581725 Format: Hardback	$835.00
The Encyclopedia of Advertising will be an illustrated reference source on the general field of advertising. Read More >>

Rewind: Forty Years of Design and Advertising

Rewind: Forty Years of Design and Advertising
Author: British Design Art Direction , Jeremy Bullmore ISBN: 9780714842714 Format: Hardback	$198.00
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A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture

A Century of American Icons: 100 Products and Slogans...
Author: Mary Cross ISBN: 9780313314810 Format: Hardback	$110.00
This book compiles entries on 100 consumer products—ten per decade—that figured prominently in the rise of consumer... Read More >>

New Directions in International Advertising Research

New Directions in International Advertising Research...
Author: S. Tamer Cavusgil , Charles R. Taylor ISBN: 9780762309504 Format: Hardback	$295.95
Suitable for those interested in international advertising research and international advertising practitioners,... Read More >>

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