The Advertising Age Encyclopedia of Advertising

Author:   John McDonough ,  Karen Egolf
Publisher:   Taylor & Francis Inc
ISBN:  

9781579581725


Pages:   2000
Publication Date:   22 November 2002
Format:   Hardback
Availability:   In Print   Availability explained
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The Advertising Age Encyclopedia of Advertising


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Overview

Produced under the auspices of Advertising Age , the Museum of Broadcast Communications in Chicago, and the Hartman Center for Sales, Advertising, and Marketing History at Duke University, the 'Advertising Age' Encyclopedia of Advertising promises to be the definitive illustrated reference work on the subject. Its approximately 600 entries make accessible detailed historic surveys of leading agencies and major advertisers, both past (Ruthrauff & Ryan; Ipana Toothpaste) and contemporary (Young & Rubicam; General Motors). International in scope, the Encyclopedia also includes biographies on several of the most influential men and women in advertising, important issues affecting the field (such as the history of the consumer movement, self-regulation, and the cultural influence of advertising), and various aspects of advertising methodology and strategy (such as research, brand building, media and direct marketing). A team of more than 200 advisers and contributors from around the world has been involved in the preparation of this groundbreaking work. ALA/RUSA Oustanding Reference Source 2004 Booklist Editor's Choice 2004 Library Journal Best Reference Source 2004

Full Product Details

Author:   John McDonough ,  Karen Egolf
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 21.00cm , Height: 9.40cm , Length: 28.00cm
Weight:   7.529kg
ISBN:  

9781579581725


ISBN 10:   1579581722
Pages:   2000
Publication Date:   22 November 2002
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

This remarkably illustrated, three-volume work holds considerable worth for business historians and others... A rich treasure trove. -- Enterprise & Society This excellent encyclopedia fills a significant gap. -- Library Journal, Best Reference Source 2003 Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries. -- Booklist/RBB (starred review) Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highly recommended. Academic, general, and professional readers. -- Choice


This remarkably illustrated, three-volume work holds considerable worth for business historians and others... A rich treasure trove. <br>-Enterprise & Society, March 2004 <br> This excellent encyclopedia fills a significant gap. <br>- Library Journal, Best Reference Source 2003, April 15, 2004 <br> Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries. <br>- Booklist/RBB (starred review), May 15, 2003 <br> Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highly recommended. Academic, general, and professional readers. <br>- Choice, April 2003 <br> Will be a classic in libraries for many years to come. <br>- Library Journal, Best Business Books 2002, March 15, 2003 <br>


"""This remarkably illustrated, three-volume work holds considerable worth for business historians and others... A rich treasure trove."" -- Enterprise & Society ""This excellent encyclopedia fills a significant gap."" -- Library Journal, Best Reference Source 2003 ""Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries."" -- Booklist/RBB (starred review) ""Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highly recommended. Academic, general, and professional readers."" -- Choice ""This remarkably illustrated, three-volume work holdsconsiderable worth for business historians and others... A rich treasure trove."" -- Enterprise & Society ""This excellent encyclopedia fills a significant gap."" -- Library Journal, Best Reference Source 2003 ""Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries."" -- Booklist/RBB (starred review) ""Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highlyrecommended. Academic, general, and professional readers."" -- Choice ""Will be a classic in libraries for many years to come."" -- Library Journal, Best Business Books 2002 ""The accumulated detail of the encyclopedia makes clear that the ordinary academic model of advertising and its effects is inadequate. Advertisements are a form of communication, not mere manipulation... The encyclopedia's extended look at advertising offers a window into how popular culture is created and its language shaped."" -- Edward Rothstein, The New York Times ""The new Encyclopedia of Advertising is among the most important of current reference works for culture. It's the world we inhabit, in three volumes."" -- Philip Marchand, Toronto Star ""A must for research collections... An outstanding survey of mass culture attractive to public libraries."" -- Lawrence Look at Books, Gale Reference Reviews ""A unique resource... This outstanding resource richlyfills an information void on the elusive advertising industry by providing authoritative entries over a broad range of topics."" -- RUSA/BRASS, Outstanding Business Reference Source ""A valuable tool for students and professionals alike... Useful for sociology, decades research, lots ofcurricular ties-- an essential high school purchase."" -- Pennsylvania School Librarians Association Best Reference Titles 2003"


This remarkably illustrated, three-volume work holds considerable worth for business historians and others... A rich treasure trove. -- Enterprise & Society This excellent encyclopedia fills a significant gap. -- Library Journal, Best Reference Source 2003 Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries. -- Booklist/RBB (starred review) Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highly recommended. Academic, general, and professional readers. -- Choice This remarkably illustrated, three-volume work holdsconsiderable worth for business historians and others... A rich treasure trove. -- Enterprise & Society This excellent encyclopedia fills a significant gap. -- Library Journal, Best Reference Source 2003 Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries. -- Booklist/RBB (starred review) Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highlyrecommended. Academic, general, and professional readers. -- Choice Will be a classic in libraries for many years to come. -- Library Journal, Best Business Books 2002 The accumulated detail of the encyclopedia makes clear that the ordinary academic model of advertising and its effects is inadequate. Advertisements are a form of communication, not mere manipulation... The encyclopedia's extended look at advertising offers a window into how popular culture is created and its language shaped. -- Edward Rothstein, The New York Times The new Encyclopedia of Advertising is among the most important of current reference works for culture. It's the world we inhabit, in three volumes. -- Philip Marchand, Toronto Star A must for research collections... An outstanding survey of mass culture attractive to public libraries. -- Lawrence Look at Books, Gale Reference Reviews A unique resource... This outstanding resource richlyfills an information void on the elusive advertising industry by providing authoritative entries over a broad range of topics. -- RUSA/BRASS, Outstanding Business Reference Source A valuable tool for students and professionals alike... Useful for sociology, decades research, lots ofcurricular ties-- an essential high school purchase. -- Pennsylvania School Librarians Association Best Reference Titles 2003


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McDonough, John; Egolf, Karen

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