Advertising industry books

This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during...  Read More >>

Intended for those who are considering to become an advertising creative, this book explains the skills that you...  Read More >>

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Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology...  Read More >>

Highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. This...  Read More >>

Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing...  Read More >>

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Explores Harold Mitchell's remarkable personal journey from son of a sawmiller to the owner of a $100 million business,...  Read More >>

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Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing,...  Read More >>

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in...  Read More >>

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in...  Read More >>

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased...  Read More >>

Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values...  Read More >>

Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages...  Read More >>

This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during...  Read More >>

Contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design...  Read More >>

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During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells...  Read More >>

This title aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic...  Read More >>

Divided by into sections by decades, this book explores the legendary campaigns and brands of advertising's modern...  Read More >>

'Revealing and often hilarious...filled with anecdotes and insights' Daily Telegraph  Read More >>

'Business Superbrands' highlights business brands, from a wide...  Read More >>

Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach...  Read More >>

Provides a history of the Australian advertising industry, exploring its development over the course of the twentieth...  Read More >>