Full Product Details
Author: Paul Springer
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Edition: 2nd Revised edition
Dimensions:
Width: 17.00cm
, Height: 2.50cm
, Length: 24.40cm
Weight: 0.763kg
ISBN: 9780749456474
ISBN 10: 0749456477
Pages: 368
Publication Date: 03 August 2009
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
[A]n in-depth, well-written theoretical discussion....This is a marvelous handbook for dealing with the rapidly changing and expanding world of advertising.... Highly recommended. --CHOICE Springer has done a terrific job of capturing the behind-the-campaign thinking of the work that has captivated the ad industry in the last few years. --AdPulp.com [A] catalogue of great ideas upon which professionals and students can build. --Book News
[A] catalogue of great ideas upon which professionals and students can build. -- Book News , August 2007
[A]n in-depth, well-written theoretical discussion....This is a marvelous handbook for dealing with the rapidly changing and expanding world of advertising.... Highly recommended. --CHOICE Springer has done a terrific job of capturing the behind-the-campaign thinking of the work that has captivated the ad industry in the last few years. --AdPulp.com [A] catalogue of great ideas upon which professionals and students can build. --Book News
[A] catalogue of great ideas upon which professionals and students can build. -- Book News , August 2007 [A]n in-depth, well-written theoretical discussion....This is a marvelous handbook for dealing with the rapidly changing and expanding world of advertising.... Highly recommended. --CHOICE Springer has done a terrific job of capturing the behind-the-campaign thinking of the work that has captivated the ad industry in the last few years. --AdPulp.com [A] catalogue of great ideas upon which professionals and students can build. --Book News [A]n in-depth, well-written theoretical discussion....This is a marvelous handbook for dealing with the rapidly changing and expanding world of advertising.... Highly recommended. --CHOICE Springer has done a terrific job of capturing the behind-the-campaign thinking of the work that has captivated the ad industry in the last few years. --AdPulp.com [A] catalogue of great ideas upon which professionals and students can build. --Book News
Author Information
Dr Paul Springer specializes in emerging mass communications. He has worked with Microsoft, Havas Media, The China Advertising Association and Virginia Commonwealth University. He is also head of research and enterprise at Buckinghamshire New University, UK.
