Overview

Superbrands Annual aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores, through text and visuals, how these brands have succeeded in reaching the top and the journey that they have taken to get there. Superbrands Annual is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and its panel of expert judges - the Expert Council, independently administered by The Centre for Brand Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves. Featured brands include such well-known brands as Acer, B&Q, BBC, Eddie Stobart, Investors in People, Radio Times, Specsavers, The Co-operative, Virgin and Warwick Business School.

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