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OverviewThis title aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and the journey that they have taken to get there. Full Product DetailsAuthor: Angela CooperPublisher: The Centre for Brand Analysis Ltd (TCBA) Imprint: Superbrands (UK) Ltd ISBN: 9780955478444ISBN 10: 0955478448 Pages: 162 Publication Date: 07 August 2008 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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