Advertising International: The Privatisation of Public Space

Author:   Armand Mattelart ,  Professor Michael Chanan ,  Professor Michael Chanan
Publisher:   Taylor & Francis Ltd
Edition:   Revised English Language ed
ISBN:  

9780415050647


Pages:   256
Publication Date:   17 October 1991
Format:   Paperback
Availability:   In Print   Availability explained
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Advertising International: The Privatisation of Public Space


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Author:   Armand Mattelart ,  Professor Michael Chanan ,  Professor Michael Chanan
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   Revised English Language ed
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.430kg
ISBN:  

9780415050647


ISBN 10:   0415050642
Pages:   256
Publication Date:   17 October 1991
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Author’s preface, Translator’s preface, 1 THE GEOSTRATEGY OF THE NETWORKS: The rise of the global agencies,2 CULTURE SHOCK: The decline of the imperial model, 3 THE LIMITS OF THE GLOBAL SCENARIO: Imagining the Other, 4 MEDIA WORLDS: Cosmopolitan flexibility, 5 THE VANGUARD OF DEREGULATION: Neo-liberal enterprise culture, 6 THE NEW FRONTIER OF THE OLD CONTINENT: Fragmentation and planetary conscience, 7 CHANGING ROLES: The new marriage of advertising and fiction, 8 AUDIENCE MEASUREMENT: Towards a bar-coded world?, 9 THINK TANKS: The bestiary of ‘lifestyle culture’, 10 THE SPIRIT OF ENTERPRISE: The limits of transparency, 11 TOTAL COMMUNICATION: The crisis of public culture, 12 THE WEAPONS OF CRITICISM AND THE CRITICISM OF WEAPONS: A new subjectivity?, Notes, Index

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Armand Mattelart

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