The Language of Advertising

Author:   Torben Vestergaard (Aalborg University) ,  Kim Schroder (University of Roskilde)
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780631127437


Pages:   196
Publication Date:   11 April 1985
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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The Language of Advertising


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Overview

`An excellent basic book for students since it carefully charts advertising from different perspectives: social, communicative, ideological and psychological'.

Full Product Details

Author:   Torben Vestergaard (Aalborg University) ,  Kim Schroder (University of Roskilde)
Publisher:   John Wiley and Sons Ltd
Imprint:   Wiley-Blackwell
Dimensions:   Width: 15.40cm , Height: 1.10cm , Length: 22.90cm
Weight:   0.312kg
ISBN:  

9780631127437


ISBN 10:   0631127437
Pages:   196
Publication Date:   11 April 1985
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Torben Vestergaard is Professor of English at the University of Aalborg, Denmark Kim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.

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