The Advertising Law Guide
Author:   Lee Wilson
Publisher:   Allworth Press,U.S.
ISBN:  

9781581150704


Pages:   256
Publication Date:   01 October 2000
Format:   Paperback
Availability:   In Print   Availability explained
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The Advertising Law Guide


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Overview

This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.

Full Product Details

Author:   Lee Wilson
Publisher:   Allworth Press,U.S.
Imprint:   Allworth Press,U.S.
Dimensions:   Width: 15.20cm , Height: 1.70cm , Length: 22.80cm
Weight:   0.372kg
ISBN:  

9781581150704


ISBN 10:   1581150709
Pages:   256
Publication Date:   01 October 2000
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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