Living Up to the Ads: Gender Fictions of the 1920s

Author:   Simone Weil Davis
Publisher:   Duke University Press
ISBN:  

9780822324461


Pages:   264
Publication Date:   16 March 2000
Format:   Paperback
Availability:   In Print   Availability explained
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Living Up to the Ads: Gender Fictions of the 1920s


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Full Product Details

Author:   Simone Weil Davis
Publisher:   Duke University Press
Imprint:   Duke University Press
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.50cm
Weight:   0.549kg
ISBN:  

9780822324461


ISBN 10:   0822324466
Pages:   264
Publication Date:   16 March 2000
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Acknowledgments ix Introduction 1 Chapter 1 Doubled Truth: Uplift and the Bottom Line 22 Chapter 2 The Pep Pardigm: Masculinity, Influence, and SHame in Babbitt and The Man Nobody Knows 46 Chapter 3 Complex Little Femmes : Adwomen and the Female Consumer 80 Chapter 4 Lending an Air of Importance : Vehicles at Work 105 Chapter 5 In the Tutu or out the Window: Zelda Fitzgerald aand the Possibility of Escape 142 Epilogue 186 Notes 191 Bibliography 227 Index 243

Reviews

A strikingly thoughtful study of a crucible period in American cultural and literary history. Bristling with intelligence, highly engaged, and critically informed, Living Up to the Ads investigates the shifting nature of selfhood as commodity capitalism and public relations converge on the subject. -Jennifer Wicke, author of Advertising Fictions: Literature, Advertisement, and Social Reading A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style. -Rachel Bowlby, author of Shopping with Freud Davis offers a new and provocative perspective on a cultural shift that, even in the 1920s, was marked as much by its subtle presence in fiction as it was by its heavy-handed presence in print media. This book will contribute a great deal to interdisciplinary studies of commodity culture. -Jennifer Scanlon, author of Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture


A strikingly thoughtful study of a crucible period in American cultural and literary history. Bristling with intelligence, highly engaged, and critically informed, Living Up to the Ads investigates the shifting nature of selfhood as commodity capitalism and public relations converge on the subject. --Jennifer Wicke, author of Advertising Fictions: Literature, Advertisement, and Social Reading Davis offers a new and provocative perspective on a cultural shift that, even in the 1920s, was marked as much by its subtle presence in fiction as it was by its heavy-handed presence in print media. This book will contribute a great deal to interdisciplinary studies of commodity culture. --Jennifer Scanlon, author of Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style. --Rachel Bowlby, author of Shopping with Freud


"""A strikingly thoughtful study of a crucible period in American cultural and literary history. Bristling with intelligence, highly engaged, and critically informed, Living Up to the Ads investigates the shifting nature of selfhood as commodity capitalism and public relations converge on the subject.""--Jennifer Wicke, author of Advertising Fictions: Literature, Advertisement, and Social Reading ""Davis offers a new and provocative perspective on a cultural shift that, even in the 1920s, was marked as much by its subtle presence in fiction as it was by its heavy-handed presence in print media. This book will contribute a great deal to interdisciplinary studies of commodity culture.""--Jennifer Scanlon, author of Inarticulate Longings: ""The Ladies' Home Journal,"" Gender, and the Promises of Consumer Culture ""A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style.""--Rachel Bowlby, author of Shopping with Freud"


Author Information

Simone Weil Davis is Assistant Professor of English at Long Island University.

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