Overview

"""Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read."" Matt Haig It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of 'lessons learnt', so providing 'how not to' advice."

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9780749444334

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Reviews

www.getAbstract.com suggests this book to marketing, advertising, PR and customer service managers so they can learn from other people's mistakes. www.getAbstract.com Brand Failures is an internationally best selling compilation of 100 case studies. Belfast News Letter Group An entertaining and comprehensive analysis of what can happen when marketers misunderstand either the nature of their products or the market in general. www.Adbrands.net Reveals the basic blunders behind each case study and provides a valuable analysis of the lessons learnt. IP Review Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read. Matt Haig ...this is a very entertaining book with a serious message. planningaboveandbeyond.co.uk, June 15, 2010

www.getabstract.com suggests this book to marketing, advertising, pr and customer service managers so they can learn from other people's mistakes. www.getabstract.com brand failures is an internationally best selling compilation of 100 case studies. belfast news letter group an entertaining and comprehensive analysis of what can happen when marketers misunderstand either the nature of their products or the market in general. www.adbrands.net reveals the basic blunders behind each case study and provides a valuable analysis of the lessons learnt. ip review welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. it is hoped, then, that this book will provide an illuminating if rather frightening read. matt haig ...this is a very entertaining book with a serious message. planningaboveandbeyond.co.uk, june 15, 2010

"""www.getAbstract.com suggests this book to marketing, advertising, PR and customer service managers so they can learn from other people's mistakes."" www.getAbstract.com ""Brand Failures is an internationally best selling compilation of 100 case studies."" Belfast News Letter Group ""An entertaining and comprehensive analysis of what can happen when marketers misunderstand either the nature of their products or the market in general."" www.Adbrands.net ""Reveals the basic blunders behind each case study and provides a valuable analysis of the lessons learnt."" IP Review ""Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read."" Matt Haig ""...this is a very entertaining book with a serious message."" planningaboveandbeyond.co.uk, June 15, 2010"

Author Information

Matt Haig is an acclaimed author and journalist. Some of Matt's Kogan Page titles include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook. A regular contributor to the business press, Matt is also the author of the best-selling novel, The Last Family in England (Vintage).

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