BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Author:   Martin Lindstrom ,  Patricia B Seybold
Publisher:   Kogan Page Ltd
Edition:   Revised edition
ISBN:  

9780749442842


Pages:   320
Publication Date:   13 October 2004
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands


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Full Product Details

Author:   Martin Lindstrom ,  Patricia B Seybold
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   Revised edition
Dimensions:   Width: 15.60cm , Height: 2.30cm , Length: 23.40cm
Weight:   0.535kg
ISBN:  

9780749442842


ISBN 10:   0749442840
Pages:   320
Publication Date:   13 October 2004
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

Chapter - 01: Tweens; Chapter - 02: Tween dreams for sale; Chapter - 03: Bonded to brands: the transition years - Nigel Hollis; Chapter - 04: Exit fairyland; Chapter - 05: Creating imagination; Chapter - 06: How do tweens feel about - Patricia B Seybold; Chapter - 07: Stardust; Chapter - 08: The peer factor; Chapter - 09: Cyberchild; Chapter - 10: Personalized brands build strong businesses; Chapter - 11: Santa's nightmare; Chapter - 12: The essence of being a child - Yun Mi Antorini; Chapter - 13: Pump up the volume; Chapter - 14: Superchannels; Chapter - 15: Kidzbiz; Chapter - 16: Tweens take to hats; Chapter - 17: Calling kids

Reviews

one of the most comprehensive texts yet about how 'tweens' (eight to 14-year-olds) spend their pocket money and interact with brands. media week this is a must read book... lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation... philip kotler, s c johnson & sons distinguished professor of international marketing, northwestern university, kellogg school of management brandchild will be a valuable addition to our industry's literature. lester wunderman, chairman emeritus and founder of wunderman cato johnson


Author Information

Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. He is the author of Buyology, a huge international bestseller. His recent books, Brandsense and Brandwashed, are both published by Kogan Page. Patricia B Seybold has over 24 years' experience consulting to high-tech firms and to IT-aggressive businesses in a variety of industries and provides strategic advice to many Fortune 1000 companies. An internationally acclaimed best-selling author, Seybold's first book, Customers.com, has sold over a quarter of a million copies worlwide. Her latest book is The Customer Revolution.

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